Job Overview
Location
LATAM (remote)
Job Type
Full-time
Category
Marketing
Date Posted
May 6, 2026
Full Job Description
đź“‹ Description
- • As a Paid Media Specialist, Social at Launch Potato, you will play a key role in executing and optimizing social and native ad campaigns that drive measurable results for top advertisers in the finance and money management vertical. This role matters because it directly contributes to the company’s mission of connecting consumers with leading brands through data-driven content and technology, supporting high-growth brands like FinanceBuzz, All About Cookies, and OnlyInYourState.
- • Day to day, you will execute and manage campaigns across platforms such as Meta, TikTok, Pinterest, Taboola, and Outbrain; monitor daily performance metrics; implement optimizations to creative, bids, and placements; assist in launching new campaigns; conduct competitor research and performance audits; collaborate with content and paid media teams for asset delivery; and maintain campaign documentation and performance trackers.
- • Launch Potato is a profitable, remote-first digital media company headquartered in South Florida with a global team spanning over 15 countries. The company fosters a high-performance culture centered on speed, ownership, and measurable impact, where employees are trusted to drive outcomes and accelerate their careers.
- • In this role, you will grow into a media buying expert through mentorship, hands-on training, and data-driven strategies. You’ll gain deep expertise in performance marketing within the finance vertical, develop analytical and optimization skills, and build experience managing large-scale budgets—positioning you for advancement into more strategic buyer roles.
🎯 Requirements
- • Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, and Outbrain
- • Proven ability to monitor and optimize campaign performance using data
- • 3+ years of media buying experience with a focus on performance-driven results across social and native ad campaigns
- • Strong attention to detail with a focus on executional excellence and task management
- • Ability to collaborate across functions and communicate clearly in a remote work environment
- • Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of FinanceBuzz
🏖️ Benefits
- • Opportunity to work remotely from LATAM with a global team across the Americas
- • Mentorship and hands-on training to grow into a media buying expert
- • Exposure to high-impact campaigns with large-scale budgets in a profitable, high-growth company
- • Collaboration with a diverse, high-performing team in a culture that values ownership, speed, and measurable impact
- • Commitment to diversity, equity, and inclusion as an Equal Employment Opportunity employer
Skills & Technologies
About Launch Potato, LLC
Launch Potato is a digital media and technology company that builds and operates consumer-focused web properties and performance marketing platforms. Founded in 2014 and headquartered in Delray Beach, Florida, the company uses data science and proprietary technology to acquire and monetize online audiences across verticals such as finance, health, and lifestyle. Its portfolio includes brands like FinanceBuzz, Dime Will Tell, and others, generating revenue through lead generation, affiliate marketing, and advertising. The company leverages machine learning and automated media buying to optimize user acquisition and engagement at scale.
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