Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Data Science
Date Posted
August 11, 2026
Full Job Description
đź“‹ Description
- • The Paid Social Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Social deliverables.
- • In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.
- • You will oversee and lead a collection of Social Media accounts, serve as direct support to client contacts, and weekly communicate with any vendors or operational partners to ensure alignment on tasks being assigned, work quality, and any improvements that can be made to that dynamic.
- • You will build strategies for clients each quarter, have the ability to create, maintain, and optimize budgets for paid media campaigns, and deeply understand client positioning and unique value propositions.
- • You will confirm lead routing is accurate within a CRM, responsible for personal productivity and utilization, and work directly with Associate Director to ensure internal and client goals are being achieved.
- • You will understand the value of Programmatic campaigns, drive cross-sells, upsells, and referrals via client relationships and professional network, and execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI.
- • You will analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
- • You will drive results and measure via OCT, experience with audience segmentation by tier, job title, etc., and proven and measurable success with mid-market or enterprise accounts.
- • You will translate and articulate strategy and tell stories with data, live on the cutting edge of the industry, always looking for opportunities to grow and share, and organize, prioritize, and manage multiple projects simultaneously.
- • You will be quality-obsessed and have not lost your soul for advertising, travel to visit clients approximately once per year, per client or as needed, and encompass our core values through every interaction; internally and externally.
🎯 Requirements
- • 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
- • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- • Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
- • Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- • Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
🏖️ Benefits
- • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- • Benefits to Support the Whole Person: Mental, Physical, Time Off, Financial, and Bonus
- • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave, Traditional and Roth 401(k) with a 3% company match, Annual bonus based on tenure, which scales in total amount over time
Skills & Technologies
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About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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