Performance Analytics Director

OMG UK Limited

Job Overview

Location

London

Job Type

Full-time

Full Job Description

📋 Description

• The Performance Analytics Director leads the interpretation and narrative layer of performance data across key clients and investment moments, transforming complex datasets into clear, compelling stories that drive marketing effectiveness and media investment outcomes.
• Day to day, the role involves owning performance intelligence, establishing best practice frameworks for performance interrogation, leading AI-augmented analytics workflows, identifying optimisation opportunities, shaping internal and client-facing performance narratives, partnering with planning and data teams, creating repeatable intelligence outputs, raising analytical and narrative standards, and supporting senior client conversations with evidence-based perspectives.
• OMG UK Limited (operating as MG OMD) is the second-largest media agency in the UK, part of the Omnicom Media Group network, with over 500 employees serving leading brands like John Lewis Partnership, Virgin Media O2, British Airways, and HM Government. The agency is renowned for its award-winning effectiveness, having been named Agency of the Year across multiple prestigious awards and maintaining IPA CPD Gold Accreditation for 13 consecutive years.
• In this role, the individual will develop a high-impact Performance Intelligence capability, shape how AI is embedded into analysis workflows, elevate the quality of analytical rigour and narrative clarity across the agency, and drive commercial impact through insight-led recommendations that influence senior stakeholders and optimisation cycles.

🎯 Requirements

• Significant experience in performance analytics, growth analytics, commercial intelligence, or digital performance strategy
• A strong track record of converting data into clear, compelling narratives that influence decisions
• Experience operating in fast-moving, data-rich environments (e-commerce, SaaS, digital media, performance marketing, fintech, etc.)
• Exposure to AI-enabled analytics tools and automation workflows
• Strong client-facing or senior stakeholder experience
• Commercially minded and outcome-oriented with the ability to move from data to decision with clarity and conviction

🏖️ Benefits

• Hybrid working model (three days in the office, two days remote) with flexible hours around core hours of 10:30–16:30
• Access to industry-leading training and development, including IPA CPD Gold Accreditation programmes
• Commitment to diversity, equity, and inclusion with a culture where difference is valued and everyone can thrive
• Support for individual needs through the 'Be Your Best' initiative, including confidential adjustments to recruitment and work arrangements
• Opportunity to work with leading UK brands and contribute to award-winning, effective campaigns
• Collaborative culture with open communication, unwavering commitment to diverse thinking, and continuous professional development support

Skills & Technologies

Remote

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OMG UK Limited

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About OMG UK Limited

OMG UK Limited is a London-headquartered digital marketing and media agency founded in 2000. It provides data-driven advertising, programmatic trading, search, social, creative and technology services to brands and publishers across the United Kingdom. The company operates as part of Omnicom Media Group, leveraging global network resources while offering localized strategy, planning and analytics. Core offerings include audience targeting, media buying, campaign optimization, brand safety and marketing technology integration. Clients span retail, finance, automotive, entertainment and consumer goods sectors. OMG UK Limited is registered in England and Wales, with offices in London, Manchester and Edinburgh.

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