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PERFORMANCE MARKETER (Paid Search Focus / B2B exp)

Job Overview

Location

Latin America | Remote

Job Type

Full-time

Category

Data Science

Date Posted

June 26, 2026

Full Job Description

đź“‹ Description

  • • Plan, manage, and optimize Google Ads (Paid Search) campaigns to drive high-quality candidate acquisition for global marketing talent.
  • • Support broader paid media initiatives across Meta, LinkedIn, and emerging platforms such as Reddit, X (Twitter), and TikTok.
  • • Own end-to-end campaign lifecycle including targeting, creative briefing, testing, optimization, reporting, and continuous improvement.
  • • Develop and execute keyword strategies focused on search intent, match types, and bidding optimization to reduce acquisition costs and improve ROAS.
  • • Collaborate with Creative and Content teams to brief, test, and refine high-converting ad creatives and landing pages.
  • • Monitor and analyze campaign performance using KPIs including CPL, CPA, and ROAS to inform data-driven decisions.
  • • Build and maintain performance dashboards using tools like Google Analytics, Looker Studio, or Mixpanel to communicate insights to leadership.
  • • Conduct A/B tests on headlines, creatives, audiences, calls-to-action, and landing pages to maximize conversion rates.
  • • Stay current on platform algorithm changes, advertising trends, and industry best practices across paid media channels.
  • • Scale paid advertising budgets across multiple international markets and regions with a focus on global candidate acquisition.
  • • Translate campaign data into actionable recommendations to improve talent acquisition funnel efficiency.
  • • Maintain expertise in B2B paid media strategies specifically tailored to lead generation and professional audience targeting.
  • • Experience managing campaigns across North America, Europe, APAC, LATAM, or other global regions simultaneously is required.
  • • Prioritize performance marketing efforts that attract top-tier marketing professionals in a remote-first, international hiring environment.
  • • Ensure all paid media activities align with the company’s mission to connect world-class marketers with high-growth global companies.

🎯 Requirements

  • • 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads.
  • • Strong understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization.
  • • Proven success improving campaign performance while reducing acquisition costs.
  • • Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
  • • Comfortable managing and scaling paid advertising budgets across multiple channels.
  • • Experience collaborating with creative teams to develop high-converting advertising assets.
  • • Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
  • • Highly autonomous, organized, and comfortable working in a remote-first environment.
  • • Proven experience running B2B paid media campaigns, with a strong emphasis on lead generation and performance marketing.
  • • Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences.

🏖️ Benefits

  • • Competitive salaries
  • • Long-term career opportunities
  • • Access to work with innovative companies across Europe and the United States
  • • Remote-first work environment
  • • Opportunity to connect with top 5% of global marketers
  • • Exposure to high-growth businesses seeking long-term strategic hires

Skills & Technologies

Remote

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About Global Talent Co.

Global Talent Co. is a Singapore-based recruitment and talent acquisition company that connects employers across Asia-Pacific with mid- to senior-level professionals. Founded in 2020, it operates a distributed model combining local market knowledge with technology-driven sourcing, screening and matching. Services include retained and contingency search, interim management, and talent advisory across finance, technology, consumer, healthcare and industrial sectors. The firm serves multinational corporations, growth-stage companies and private equity portfolio businesses, emphasizing speed, cultural fit and long-term performance outcomes.

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