Performance Marketing Executive

RightCard Payments Limited

Job Overview

Location

Nigeria

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end execution of paid acquisition campaigns across Meta, TikTok, Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), DSPs, and emerging channels primarily targeting Anglophone African markets, with focus on Nigeria, Kenya, and Ghana.
• Manage campaign planning, audience segmentation, budget allocation, optimization, and scaling to drive user acquisition and reduce customer acquisition cost (CAC).
• Develop and maintain a continuous pipeline of high-performing creative assets for static, video, and UGC formats, working closely with in-house creative teams, regional growth members, and external creators.
• Translate performance data into actionable creative recommendations, rapidly iterating on ad content to improve engagement and conversion rates.
• Repurpose existing influencer and creator content into performance-driven ad assets aligned with campaign objectives and regional cultural context.
• Leverage mobile measurement platforms (MMPs) such as AppsFlyer, Adjust, and Branch to evaluate attribution, track campaign efficiency, and inform budget allocation decisions.
• Monitor and report on acquisition performance across channels, providing clear insights to stakeholders and supporting broader funnel optimization across activation and retention.
• Collaborate with Product, Data, Brand, CRM, and Creative teams to align growth initiatives with business objectives and user behavior insights.
• Build and execute structured experimentation plans testing audiences, bidding strategies, creatives, landing experiences, and new acquisition channels to identify scalable growth opportunities.
• Stay current with industry trends, platform algorithm updates, privacy changes (e.g., iOS ATT), and emerging growth tactics to maintain competitive advantage.
• Identify and validate new growth opportunities through rigorous testing and data-driven validation, moving quickly from insight to execution without waiting for direction.
• Work cross-functionally to ensure creative and messaging are locally relevant, culturally resonant, and optimized for mobile app users in emerging markets.
• Support global acquisition efforts beyond core markets by adapting strategies to new regions and channels as needed.
• Maintain a data-first mindset, prioritizing opportunities based on performance metrics and business impact rather than instinct or assumption.
• Embrace ownership of global outcomes, taking responsibility for campaign performance and continuous improvement across all assigned channels.
• Operate in a fast-paced environment with a bias for action, consistently delivering results under ambiguity and evolving constraints.

🎯 Requirements

• 2-4 years of experience in Performance Marketing and paid acquisition
• Proven experience managing acquisition campaigns for a consumer mobile app, including understanding of mobile measurement, attribution, and MMPs (AppsFlyer, Adjust, Branch)
• Strong creative strategy skills and experience developing performance-driven content
• Experience working across multiple international markets
• Highly self-directed with a strong bias toward action and execution

🏖️ Benefits

• Opportunity to work on a financial platform serving millions of users across 30+ countries with over $1B in monthly transactions
• Collaborative environment with a global team of 400+ spanning 20+ countries
• Impact-driven work that directly improves financial access for the global diaspora
• Exposure to cutting-edge growth tactics in mobile app acquisition and evolving privacy landscapes
• Culture rooted in data-driven decision-making, ownership, and grit
• Inclusion in a mission-focused organization that values diversity and welcomes applicants from underrepresented backgrounds

Skills & Technologies

Android

Onsite

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

AI Job Fit Analysis

Pro

See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.

RightCard Payments Limited

Visit Website

About RightCard Payments Limited

RightCard Payments Limited operates Lemfi, a digital remittance platform enabling immigrants in the UK, Europe, Canada and the US to send money to Africa, Asia and Latin America quickly and at low cost through mobile apps and local payout networks.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.