Performance Marketing Lead

Zilch Group Limited

Job Overview

Location

Zilch UK

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of Performance Marketing strategy across Paid Social, Paid App, Paid Search, and Programmatic advertising channels to drive profitable user acquisition and retention, directly supporting the Director of Performance Marketing
• Own and manage acquisition and retention performance targets and budgets, collaborating with senior Marketing, Growth, and Finance leadership on forecasting, planning, and budget optimisation
• Proactively identify growth opportunities in existing and new marketing channels, propose and run experiments across creative, media buying, and user signals, then report outcomes and deliver iterative recommendations
• Own the Paid Social creative strategy, partnering with the in-house design team and external video agency to produce, test, and optimise high-performing ad creatives
• Execute hands-on campaign planning, media buying, optimisation, and performance reporting across all core performance marketing channels
• Maintain up-to-date knowledge of emerging performance marketing trends, tools, and technologies to enhance efficiency and impact across marketing and design functions
• Collaborate cross-functionally with Data, Product, Engineering, Sales, Finance, and Risk teams to align marketing initiatives with broader business goals and improve customer, merchant, and company outcomes
• Optimize landing pages and customer journeys to improve acquisition conversion rates and ensure a cohesive user experience across touchpoints
• Utilise Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, and Appsflyer for campaign management, analysis, and attribution
• Apply data-driven methodologies and experimentation techniques to measure the incremental impact of marketing spend and activity
• Communicate complex analytical insights clearly to strategic and commercial stakeholders, translating technical findings into actionable business recommendations
• Leverage Microsoft Office suite for reporting, planning, and stakeholder presentations
• Stay informed on industry developments in fintech and performance marketing to inform strategy and innovation
• Contribute to the continuous improvement of marketing workflows, including exploring AI applications for creative production, trend identification, and automated reporting

🎯 Requirements

• Proven experience as a performance marketer in a rapidly growing scale-up environment with responsibility for multi-million pound annual budgets
• Significant hands-on experience in Paid Social and Paid App advertising, with a focus on creative optimisation
• Demonstrated expertise in landing page and customer journey optimisation to improve acquisition conversion rates
• Experience using Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, and Appsflyer
• Strong analytical and experimentation skills with proven ability to measure incremental impact of marketing activities
• Exceptional communication and stakeholder management skills, with ability to translate technical data into strategic commercial insights

🏖️ Benefits

• Pension scheme
• Death in Service scheme
• Income Protection
• Access to Share Options Scheme for permanent employees
• 5% back on in-app purchases
• £200 WFH setup allowance
• Private Medical Insurance including GP consultations, prescribed medication, in-patient/out-patient care, mental health support, optical, dental, audiological cover, physiotherapy, and advanced cancer cover
• Menopause support and Employee Assistance Programme with unlimited mental health sessions, 24/7 remote GP and physiotherapy, and 24/7 emotional/practical helpline
• Savings and discounts on everyday shopping
• 1:1 personalised well-being consultations and gym membership discounts
• Enhanced maternity, paternity, adoption, and shared parental pay
• Professional qualifications and memberships support
• Access to Learning Suite for e-courses and internal training programmes
• FCA & Regulatory training
• Hybrid working: office-based Monday, Wednesday, Thursday; remote Tuesday and Friday
• Casual dress code
• Workplace socials and healthy snacks

Skills & Technologies

Senior

Remote

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Zilch Group Limited

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About Zilch Group Limited

Zilch is a UK-based fintech company offering a buy now, pay later (BNPL) service. It allows customers to split purchases into interest-free installments, both online and in-store, across a wide range of retailers. Zilch aims to provide a more responsible and flexible alternative to traditional credit cards and overdrafts. The company operates its own payment network, enabling it to offer its services directly to consumers and merchants. Zilch focuses on empowering consumers with financial flexibility while promoting responsible spending habits through its unique product offering and data-driven approach to credit risk.

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