Performance Marketing Lead

ALU Education Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead the development and execution of integrated marketing campaigns that drive measurable acquisition outcomes while reinforcing a unified ALU brand narrative across all entities and programs.
• Develop and manage always-on brand presence strategies across digital and social channels to build recognition and affinity among prospective students, partners, and stakeholders.
• Partner with content and creative teams to produce campaigns that reflect ALU’s mission, values, and student impact, translating institutional messaging into compelling, audience-specific narratives.
• Plan, execute, and optimize integrated campaigns spanning brand awareness, performance media, and email marketing aligned with organizational objectives and intake calendars.
• Own the end-to-end email marketing function, including lifecycle campaigns, nurture flows, newsletters, and re-engagement programs, ensuring segmentation, compliance, and data governance.
• Design and execute segmented email campaigns that guide prospective students through the admissions funnel from awareness to application to enrollment.
• Manage paid media channels including search, social, display, and video with a focus on efficiency, audience targeting, and measurable outcomes such as MQLs, applications, and enrollments.
• Adopt a test-and-learn approach to paid channel optimization, proactively reporting on performance and refining strategies to improve ROI.
• Manage campaign budgets across brand and conversion objectives, ensuring efficient allocation of spend and adherence to financial guidelines.
• Own campaign attribution models and ensure accurate tracking across the full marketing funnel from awareness to enrollment.
• Build scalable campaign frameworks and reusable playbooks that support both acquisition and brand objectives across ALU, ALCHE, ALUSB, executive education, and centres of excellence.
• Provide regular, actionable reports on campaign performance across brand, email, and paid media, communicating results against agreed KPIs to leadership and stakeholders.
• Use data to surface insights that inform future campaign strategy, creative direction, and channel investment, ensuring all marketing activity meets brand, compliance, and data governance standards.
• Monitor and optimize email performance metrics including open rates, click-through rates, conversion rates, deliverability, and list health through A/B testing of subject lines, content, send times, and audience segments.
• Stay current on marketing trends, platform updates, and industry best practices, bringing proactive recommendations to enhance campaign effectiveness and innovation.
• Collaborate with Marketing Operations, Content, Events, and admissions teams to gather assets, insights, and content for campaign development and ensure cross-functional alignment.
• Conduct audience research and message testing to continuously refine campaign positioning, relevance, and resonance with target demographics.
• Maintain a healthy, segmented email database and ensure adherence to privacy regulations and data governance policies.
• Ensure all campaigns, paid or organic, present a coherent and differentiated ALU brand voice across all touchpoints and channels.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 4 to 6 years of progressive experience in digital or integrated marketing with a strong track record in both performance and brand campaigns
• Hands-on experience managing end-to-end email marketing programs using platforms such as HubSpot, Mailchimp, or Salesforce Marketing Cloud
• Proven experience running paid media campaigns on Google, Meta, LinkedIn, and other relevant platforms
• Demonstrable proficiency in campaign reporting tools including Google Analytics, Meta Ads Manager, and CRM dashboards
• Experience working in a cross-functional environment collaborating with creative, content, data, and admissions teams

🏖️ Benefits

• Remote work arrangement
• Opportunity to work with a mission-driven organization focused on shaping Africa’s future through education
• Collaborative, innovative work environment that empowers individuals to design and implement creative new ideas
• Exposure to pan-African community and transformative educational initiatives

Skills & Technologies

Senior

Remote

Degree Required

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ALU Education Inc.

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About ALU Education Inc.

ALU Education Inc. is a California-based, accredited university that delivers competency-based undergraduate and graduate programs in business and law through an online, project-driven platform. The institution emphasizes peer leadership, real-world impact projects, and self-paced learning with regional accreditation from the WASC Senior College and University Commission, aiming to expand access to affordable higher education across Africa and beyond.

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