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Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
October 10, 2025
Full Job Description
đź“‹ Description
- • Own the full-funnel performance marketing engine for Hightouch—design, launch, and optimize campaigns across paid search, paid social, display, and programmatic channels that directly influence ARR growth and pipeline creation.
- • Build and manage a multi-million-dollar annual budget with ruthless efficiency; forecast spend, set CAC and ROAS targets, and re-allocate dollars weekly based on real-time performance data to maximize revenue impact.
- • Architect and iterate on account-based marketing (ABM) programs that target high-value enterprise prospects; partner with Sales and RevOps to ensure every ad dollar turns into qualified pipeline and closed-won deals.
- • Deep-dive into attribution models (first-touch, multi-touch, self-reported) to prove which channels, creatives, and audiences drive the highest LTV; present findings in a concise, board-ready narrative every month.
- • Launch always-on experimentation—A/B test ad copy, landing pages, bidding strategies, creative formats, and audience segments at a velocity of at least 10 concurrent tests to uncover 20%+ efficiency gains quarter-over-quarter.
- • Collaborate with Product Marketing to translate complex data-integration value props into crisp, differentiated messaging that resonates with data engineers, marketers, and CTOs alike.
- • Partner with Design and Content to produce thumb-stopping visuals, short-form video, and interactive assets that cut through the noise of a crowded MarTech landscape.
- • Instrument and maintain a best-in-class martech stack (Google Ads, LinkedIn, Facebook, Demandbase, Metadata, Segment, HubSpot, Tableau, etc.); ensure pixel hygiene, UTMs, and server-side tracking are bulletproof.
- • Own the end-to-end lead-to-revenue reporting dashboard; surface insights that help Sales prioritize follow-ups and help Finance predict quarterly bookings with 95%+ accuracy.
- • Mentor and manage a small but mighty team of channel specialists and contractors; set OKRs, run weekly stand-ups, and foster a culture of curiosity, accountability, and rapid iteration.
- • Act as the voice of the customer inside marketing—synthesize win/loss calls, Gong snippets, and NPS feedback to refine targeting and messaging continuously.
- • Stay ahead of platform changes (iOS privacy updates, cookie deprecation, AI-driven bidding) and proactively adjust strategy so Hightouch remains a category leader.
- • Represent Hightouch at industry events and webinars, turning thought-leadership appearances into measurable pipeline through integrated nurture workflows.
- • Champion data-driven decision making across the entire go-to-market organization; teach best practices in SQL, experimentation design, and statistical significance to non-marketing stakeholders.
- • Deliver a predictable, scalable growth engine that helps Hightouch 3× ARR in the next 18 months while keeping payback periods under 12 months.
🎯 Requirements
- • 5+ years of hands-on performance marketing experience in B2B SaaS with ownership of at least $1M annual ad spend and proven revenue impact.
- • Expert-level proficiency in Google Ads, LinkedIn Campaign Manager, Facebook Business Manager, and at least one programmatic DSP (e.g., Demandbase, RollWorks, or Metadata).
- • Advanced SQL skills and experience building attribution dashboards in Tableau, Looker, or Mode; ability to query raw data without analyst support.
- • Deep understanding of enterprise SaaS funnel metrics—MQL, SQL, SQO, win rate, CAC, LTV, payback period—and how to optimize each stage.
- • Nice-to-have: Experience marketing technical or data products to data teams, familiarity with Segment, dbt, or reverse-ETL concepts.
🏖️ Benefits
- • Fully remote-first culture with quarterly off-sites in destinations like Tahoe, Lisbon, or Mexico City—flights, hotels, and meals covered.
- • Competitive salary plus meaningful equity in a fast-growing, well-funded Series B company valued at $1+ billion.
- • $1,500 annual learning stipend for courses, conferences, or certifications plus dedicated "10% time" every Friday for experimentation.
- • Platinum-level medical, dental, and vision insurance fully paid for you and 75% for dependents, plus a $500 monthly wellness stipend.
Skills & Technologies
Remote
About Hightouch Inc.
Hightouch Inc. provides a data activation platform that moves customer data from cloud warehouses into business tools like CRM, email, and ad platforms using SQL, audience builders, and reverse ETL pipelines. Founded in 2020 and headquartered in San Francisco, the company serves data and marketing teams seeking to operationalize analytics without engineering bottlenecks. Its software integrates with Snowflake, BigQuery, and Redshift, offering pre-built connectors, real-time syncs, and governance features to ensure data accuracy and compliance across SaaS applications.
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