Performance Marketing Specialist

Scale Army

Job Overview

Location

Egypt

Job Type

Contract

Full Job Description

📋 Description

• Own end-to-end paid acquisition strategy across Meta Ads to drive membership growth for a DTC subscription brand founded by a celebrity chef and content creator.
• Build, launch, and optimize Meta advertising campaigns including traffic, conversion, and retargeting ads with a focus on scalable, profitable customer acquisition.
• Continuously test and refine audiences, ad creatives, messaging, and offers to improve campaign efficiency and ROAS.
• Monitor daily campaign performance and reallocate budgets toward high-performing ads while pausing underperforming ones.
• Maintain and troubleshoot Meta Pixel implementation to ensure accurate tracking of user actions and conversion events.
• Design and manage UTM tracking structures across all paid media channels to enable granular campaign attribution.
• Support implementation and maintenance of server-side tracking and third-party attribution platforms such as Triple Whale and Hyros.
• Identify conversion rate optimization (CRO) opportunities on the Shopify store through analysis of customer behavior and funnel drop-offs.
• Execute structured A/B tests on landing pages, pricing, calls-to-action, and checkout flows to increase subscription conversion rates.
• Track and report on key performance metrics including CPC, CTR, ROAS, customer acquisition cost, and overall conversion rate.
• Develop recurring performance reports that translate campaign data into actionable insights for leadership.
• Collaborate with leadership to align paid media strategy with broader business goals and growth targets.
• Generate creative testing ideas based on campaign performance data and provide clear briefs to internal or external creative teams.
• Support continuous experimentation in advertising creative to identify scalable, high-converting ad concepts.
• Ensure all advertising attribution systems are accurate, reliable, and aligned with revenue tracking to inform future budget decisions.
• Work during U.S. business hours (9:00 AM – 5:00 PM EST) to align with client operations and reporting cycles.
• Manage paid acquisition campaigns exclusively for a subscription-based direct-to-consumer brand offering curated culinary experiences.
• Leverage performance data to drive decisions that directly impact membership growth, revenue, and marketing profitability.

🎯 Requirements

• 2+ years of experience managing Meta advertising campaigns
• Experience supporting DTC or subscription-based brands
• Proven experience implementing and maintaining Meta Pixel and UTM tracking structures
• Experience improving Shopify conversion rates through A/B testing and CRO
• Familiarity with Triple Whale and Hyros for attribution and analytics
• Working knowledge of Shopify and performance marketing metrics (CPC, CTR, ROAS, CAC)

🏖️ Benefits

• Fully remote work arrangement with flexibility within U.S. business hours (9:00 AM – 5:00 PM EST)
• Opportunity to own paid acquisition strategy for a rapidly growing consumer brand with an established organic audience
• Direct influence on revenue growth and marketing strategy alongside company leadership
• Collaborative environment focused on data-driven experimentation and scalable growth
• Exposure to a unique DTC subscription model built around premium culinary content and celebrity-led brand

Skills & Technologies

Remote

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About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

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