PPC Specialist

Scale Army

Job Overview

Location

Egypt

Job Type

Contract

Full Job Description

📋 Description

• Plan, configure, and launch Google Ads campaigns across Search, Display, Shopping, and Performance Max, ensuring alignment with client business goals and budget constraints.
• Manage campaign budgets, bidding strategies, and account structures to maximize return on investment (ROI) and meet or exceed KPIs.
• Implement and maintain conversion tracking using Google Tag Manager and advertising pixels to ensure accurate performance measurement.
• Monitor campaign performance daily and make data-driven optimizations to improve click-through rates, conversion rates, and cost-per-acquisition.
• Support Meta Ads campaigns as needed, adapting strategies to complement Google Ads efforts and expand reach across platforms.
• Collaborate with design and content teams to develop and refine high-converting landing pages aligned with campaign messaging and audience targeting.
• Apply conversion rate optimization (CRO) principles through A/B testing of creatives, ad copy, targeting parameters, and landing page elements.
• Analyze campaign performance using GA4 and native advertising platform reporting tools to identify trends, anomalies, and growth opportunities.
• Develop and deliver recurring performance reports with clear, actionable recommendations to stakeholders and clients.
• Utilize AI-enabled tools to automate campaign setup, generate ad copy, optimize bids, and streamline reporting workflows.
• Research and integrate emerging AI tools and automation technologies to improve efficiency and reduce manual effort in paid media operations.
• Maintain accurate and reliable tracking systems to ensure data integrity across all campaigns and reporting channels.
• Communicate campaign results, insights, and strategic recommendations clearly and consistently to cross-functional teams and clients.
• Collaborate with marketing, content, and design teams to ensure cohesive campaign execution and alignment with broader business objectives.
• Share PPC best practices and knowledge with team members to elevate overall team performance and campaign effectiveness.
• Contribute to strategic discussions around paid media growth, audience expansion, and performance scaling.
• Ensure all campaigns adhere to platform policies, compliance standards, and brand guidelines.
• Continuously test new targeting options, ad formats, and optimization techniques to stay ahead of industry trends and competitive benchmarks.
• Maintain organized campaign documentation and audit trails for accountability and scalability.
• Support client-facing communication by translating technical performance data into clear, business-focused insights.
• Drive process improvements through automation, reducing repetitive tasks and increasing campaign agility.
• Achieve consistent campaign performance that exceeds ROI and conversion goals while maintaining cost efficiency.
• Ensure landing pages are optimized to support campaign objectives and deliver high-quality leads.
• Leverage AI workflows to enhance reporting speed, accuracy, and depth of insight.
• Maintain strict attention to detail in campaign setup, budget allocation, and performance analysis to prevent errors and waste.
• Work during U.S. business hours (9:00 AM – 5:00 PM EST) to align with client time zones and enable real-time collaboration.

🎯 Requirements

• 3–5 years of experience managing PPC campaigns with a primary focus on Google Ads
• Hands-on experience with Google Ads Search, Display, Shopping, and Performance Max campaigns
• Proven experience implementing and managing tracking via Google Tag Manager and advertising pixels
• Experience using GA4 and analytics platforms to evaluate campaign performance
• Experience conducting A/B testing and conversion optimization initiatives
• Experience supporting paid media campaigns across multiple channels

🏖️ Benefits

• Fully remote work arrangement with flexibility within U.S. business hours (9:00 AM – 5:00 PM EST)
• Opportunity to work with AI-enabled marketing workflows and cutting-edge automation tools
• Exposure to growing client organizations with scalable digital marketing initiatives
• Potential for career growth into broader digital marketing and media leadership roles
• Collaborative environment with cross-functional marketing, design, and content teams
• Direct impact on measurable business growth through data-driven campaign performance

Skills & Technologies

Remote

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About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

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