Job Overview
Location
Austin, TX
Job Type
Full-time
Category
Product Designer
Date Posted
April 22, 2026
Full Job Description
đź“‹ Description
- • As a Principal Product Designer at BetterUp, you will shape the future of human transformation at scale by owning domain-level craft, strategy, and systems thinking across core product experiences, setting the bar for design excellence and influencing cross-functional direction.
- • You will architect the design vision for BetterUp’s core product experiences, drive design quality and craft standards, partner with Product, Engineering, and Research to shape roadmaps, lead complex ambiguous challenges from 0→1 and 1→n, build scalable design systems, mentor senior designers, influence VP-level stakeholders, and represent design in cross-functional planning.
- • BetterUp is a mission-driven company focused on human transformation, offering a unique culture where employees receive personal coaching, development plans, and work on meaningful projects in a fun, inventive, and soulful environment that prioritizes growth and fulfillment.
- • In this role, you will shape company-wide AI strategy, drive cultural change around AI adoption, serve as the foremost design expert in AI-powered product experiences, and directly contribute to competitive differentiation through breakthrough design applications that define market leadership.
🎯 Requirements
- • 10+ years of product design experience, including time at a consumer or B2B SaaS company where design played a central role in product strategy
- • A portfolio demonstrating exceptional craft, systems thinking, and the ability to operate across the full design spectrum—from early concept to polished execution
- • Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience
- • Deep experience influencing product and engineering direction at the senior leadership level
- • Strong design systems sensibility—understanding how foundational decisions compound across a product at scale
- • Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus
- • Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience
- • A growth mindset and genuine curiosity about how AI tools can enhance design craft and process
🏖️ Benefits
- • Access to BetterUp coaching; one for you and one for a friend or family member
- • A competitive compensation plan with opportunity for advancement
- • Medical, dental, and vision insurance
- • Flexible paid time off
- • Per year: All federal/statutory holidays observed, 4 BetterUp Inner Workdays, 5 Volunteer Days to give back, Learning and Development stipend, Company wide Summer & Winter breaks
- • Year-round charitable contribution of your choice on behalf of BetterUp
- • 401(k) self contribution
Skills & Technologies
About BetterUp, Inc.
BetterUp is a San Francisco-based human transformation company that provides a mobile coaching and development platform combining behavioral science, AI, and certified coaches. Its offerings include one-to-one coaching, group sessions, and digital content focused on leadership development, well-being, diversity, and performance for individuals, teams, and large enterprises. The company serves Fortune 1000 clients and government agencies, measuring behavioral change through analytics and longitudinal research. Founded in 2013, BetterUp operates globally with offices across North America and Europe, delivering scalable coaching programs designed to improve engagement, resilience, and organizational culture.
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