Job Overview
Location
Austin
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As the Principal Product Marketing Manager, Product Commercialization at Upside Services, Inc., you will serve as the critical bridge between product development and retailer go-to-market strategy, ensuring that product innovations are not only technically sound but also commercially viable and compelling to brick-and-mortar partners. Your work directly influences how retailers perceive and adopt Upside’s offerings, driving measurable revenue growth and strengthening the platform’s ecosystem by translating retailer needs into actionable product strategy.
- • You will champion the voice of the retailer through rigorous market and competitive research, identifying unmet needs and emerging opportunities that inform product roadmap decisions. By acting as the primary liaison between Product and Retailer Go-to-Market (RGTM) teams, you will ensure alignment on priorities, reduce silos, and accelerate time-to-market for new features and solutions. You will define internal product GTM hierarchies to streamline launches, craft pricing strategies that balance value perception with cost recovery, and lead adoption campaigns targeting prospects, channel partners, and existing retailer networks to maximize uptake and expansion.
- • You will partner closely with Revenue Enablement to equip sales and account teams with high-impact enablement assets—including pitch decks, playbooks, and battle cards—ensuring they can articulate product value with clarity and confidence. Additionally, you will uncover and document novel product use-cases derived from retailer pain points, turning insights into new solution opportunities that fuel innovation pipelines. Your role demands a blend of strategic thinking, cross-functional influence, and execution excellence in a fast-paced, high-growth environment where data informs every decision.
- • Upside is a mission-driven company transforming brick-and-mortar commerce by applying the rigor of online retail analytics—profit measurement, attribution, and incrementality—to empower local businesses and consumers alike. With billions of dollars in annual commerce flowing through its platform, Upside delivers tangible value to retailers, shoppers, and sustainability initiatives, creating a virtuous cycle of economic and social impact. The company fosters a transparent, inclusive culture where diverse perspectives are valued, and employees are empowered to take ownership, experiment, and grow.
- • In this role, you will develop deep expertise in B2B SaaS product commercialization within a high-impact marketplace context, honing your ability to translate complex product capabilities into clear, retailer-centric value propositions. You will strengthen your leadership through influence, mastering the art of aligning disparate teams around shared goals without direct authority. You’ll gain hands-on experience shaping pricing strategy, designing go-to-market frameworks, and measuring the commercial impact of product launches—skills that are transferable across technology, retail, and growth-oriented industries.
🎯 Requirements
- • 7+ years of experience in product marketing, sales enablement, or a related role—preferably in B2B, SaaS, or high-growth tech environments, with marketplace experience considered a plus.
- • Proven ability to develop and execute product commercialization strategies that drive adoption, revenue growth, and retailer satisfaction, supported by a track record of crafting high-impact sales enablement content such as pitch decks, playbooks, and competitive battle cards.
- • Exceptional messaging and positioning skills, with demonstrated success in distilling complex technical concepts into clear, compelling value propositions that resonate with B2B audiences and drive internal and external alignment.
🏖️ Benefits
- • Medical, dental, and vision coverage starting on Day 1, ensuring immediate access to comprehensive healthcare for employees and their families.
- • Equity (ISOs) and a 401(k) program to support long-term financial growth and retirement planning.
- • Unlimited PTO, 10 paid federal holidays, and an annual week-long Winter Break, promoting work-life balance and sustained well-being.
- • Physical fitness and wellness memberships, emotional and mental health support programs, and lunch reimbursement for in-office employees to support holistic employee wellness.
- • Learning and Development stipend, Employee Resource Groups, and a transparent culture that fosters inclusion, growth, and belonging.
- • Amazing mission-driven work that directly impacts local businesses, consumers, and sustainability initiatives, creating meaningful societal value.
Skills & Technologies
Go
Senior
Hybrid
$169k-201k
About Upside Services, Inc.
Upside Services provides a cash-back platform that connects consumers with nearby fuel stations, grocery stores, and restaurants. The company earns revenue through performance-based marketing agreements with merchants, who pay only when Upside drives incremental profit above baseline sales. The mobile app delivers personalized offers and processes rebates to users’ bank accounts or digital wallets. Founded in Washington, D.C., Upside uses anonymized transaction data and machine-learning models to forecast demand and set dynamic incentives, aiming to increase foot traffic and basket size for partner businesses while rewarding consumer loyalty.
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