Product Design Lead

Cloaked

Job Overview

Location

New York, USA

Job Type

Full-time

Full Job Description

📋 Description

• Join Cloaked, a pioneering privacy startup at the forefront of revolutionizing consumer trust in personal data usage. We are on a mission to redefine the internet, placing user needs, individual privacy, and explicit opt-in consent at the absolute core of our digital experience.
• As our Product Design Lead, you will be instrumental in shaping the future of our innovative virtual 'cloak' product. This isn't just another app; it's a powerful tool designed to give users unprecedented control over their digital footprint as they navigate the web, from major platforms like Facebook and Amazon to countless others.
• You will lead the design vision and execution for our core product, ensuring it is intuitive, empowering, and seamlessly integrated into users' daily online activities. This role demands a blend of strategic thinking, user-centric design principles, and a deep understanding of how to translate complex privacy concepts into elegant, accessible user experiences.
• Your primary responsibility will be to champion the user throughout the entire product development lifecycle. This involves conducting in-depth user research, translating insights into actionable design strategies, and collaborating closely with product managers, engineers, and marketing teams to bring these strategies to life.
• You will be responsible for the end-to-end design process, from initial concept and wireframing to high-fidelity prototyping and final visual design. This includes defining user flows, creating intuitive information architecture, and crafting compelling user interfaces that resonate with our target audience.
• A key aspect of this role will be to foster a culture of design excellence within the company. You will mentor and guide junior designers (as the team grows), establish design systems and best practices, and advocate for the importance of user experience in all product decisions.
• You will play a critical role in defining and iterating on the core functionality of our virtual cloak. This includes designing features that allow users to easily select their privacy preferences – choosing to share all, some, or none of their private information based on their individual needs and comfort levels.
• You will be tasked with designing the onboarding experience to be as smooth and informative as possible, ensuring new users understand the value proposition of Cloaked and how to effectively utilize its privacy-enhancing features from day one.
• Designing the settings and control panels will be a significant part of your work, making it simple for users to manage their privacy profiles, understand the implications of their choices, and adjust their settings with confidence.
• You will also be involved in designing the visual language and brand identity of Cloaked, ensuring it communicates trust, security, and innovation. This includes creating a cohesive and appealing aesthetic that reinforces our mission.
• Collaborating with cross-functional teams is paramount. You'll work hand-in-hand with product management to define roadmaps, with engineering to ensure feasibility and quality implementation, and with marketing to craft compelling narratives around our product's benefits.
• You will be expected to stay abreast of the latest trends in UX/UI design, privacy technology, and the broader digital landscape, bringing fresh ideas and innovative solutions to the table.
• Your work will directly impact the adoption and success of Cloaked. By creating a product that users trust and love, you will contribute significantly to our mission of rebuilding consumer trust and creating a more privacy-respecting internet.
• This role offers a unique opportunity to shape a product that has a real-world impact, empowering individuals to take control of their online privacy in an increasingly data-driven world.
• We are looking for a visionary designer who is passionate about privacy and possesses a strong portfolio demonstrating expertise in user-centered design, interaction design, and visual design across web and mobile platforms.
• You will be the guardian of the user experience, ensuring that every interaction with Cloaked is meaningful, secure, and aligned with our core values.
• This is a highly visible role where your design decisions will have a direct and measurable impact on user engagement, retention, and overall product success.
• You will be instrumental in defining the future of privacy-enhancing technologies and setting new standards for user control and data protection.
• The ideal candidate thrives in a fast-paced startup environment, is a proactive problem-solver, and excels at communicating complex ideas clearly and persuasively.
• You will have the opportunity to build and scale a design function, establishing processes and methodologies that will support Cloaked's growth.
• Ultimately, your success will be measured by the creation of an intuitive, delightful, and trustworthy product that empowers millions of users to navigate the internet with confidence and privacy.

🎯 Requirements

• Proven experience as a Product Designer, UX/UI Designer, or similar role, with a strong portfolio showcasing end-to-end product design projects, particularly for web and mobile applications.
• Demonstrated expertise in user research methodologies, usability testing, wireframing, prototyping, and visual design.
• Experience with design systems and a passion for creating scalable, consistent design languages.
• Excellent communication, collaboration, and presentation skills, with the ability to articulate design decisions and rationale to diverse stakeholders.
• A deep understanding of user-centered design principles and a passion for privacy-enhancing technologies.

🏖️ Benefits

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunity to work on a mission-driven product with a significant societal impact.
• Collaborative and innovative startup culture.
• Professional development and learning opportunities.

Skills & Technologies

Senior

Onsite

Remote

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Cloaked

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About Cloaked

Cloaked provides digital tools and identity theft insurance to safeguard users' personal information online. Cloaked helps individuals protect themselves from identity theft and data breaches by offering features like data removal from data brokers, identity monitoring, and virtual disguises that generate unique contact and payment information. Cloaked serves individuals in the USA and Canada, helping them avoid reusing the same contact or payment information across multiple companies. The company has protected over 5 million identities and is backed by world-class investors.

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