Product Designer

📋 Description

• • About Palmstreet:
• • Palmstreet.app is at the forefront of live shopping, establishing itself as the premier platform for discovering and purchasing rare plants, handmade crafts, and unique goods. Founded in 2020 by a team with deep expertise from Instagram and Apple, Palmstreet initially launched as a plant identification app. Recognizing the immense potential and community engagement, it swiftly pivoted to become a pioneer in the live shopping space, starting with a passionate community of plant sellers. This evolution has led to rapid expansion into diverse categories, catering to an ever-growing and engaged audience. Our overarching vision is to create the 'World's Online Main Street,' a digital destination that captures the charm and interactivity of in-person shopping through engaging, social online experiences. Supported by leading Silicon Valley venture capitalists and driven by a dedicated, empathetic team, Palmstreet has achieved an impressive 500x growth in Gross Merchandise Volume (GMV) over the past 18 months. As we continue to innovate and shape the future of social commerce, we are actively seeking talented individuals eager to grow with us and contribute to our ambitious mission.
• • The Opportunity:
• • As Palmstreet experiences significant growth, we are seeking a talented Product Designer to take ownership of critical design areas. This role will span both the livestream buyer experience and the essential seller tools, playing a pivotal part in shaping the platform's evolution. You will be instrumental in designing the dynamics of live auctions, marketplace interactions, and the streamlined workflows for our sellers. Your work will focus on creating captivating purchasing journeys for buyers while simultaneously simplifying operational complexities for sellers, ensuring a seamless experience for all users. You will collaborate closely with Product Managers and a cross-functional team of engineers and other stakeholders to gain a deep understanding of user needs. This insight will be translated into thoughtful, scalable design solutions that are crucial for driving growth across both sides of our dynamic marketplace. This is a fully remote position, with a preference for candidates located in the Toronto area, Canada. You will report directly to the Design Lead and have the opportunity to collaborate with a diverse and talented group of colleagues from around the globe.
• • Key Responsibilities:
• • Lead the end-to-end design process for core consumer live-stream experiences, from initial concept through to final implementation. This includes designing intuitive interfaces for buyers engaging with live content and making purchases.
• • Develop and refine seller workflows, creating tools and interfaces that empower sellers to manage their shops, host live streams, and interact with their customers effectively and efficiently.
• • Collaborate intimately with Product Management and Engineering teams to execute on roadmap priorities. You will not only execute designs but also actively contribute to shaping how problems are defined and approached, ensuring design thinking is integrated from the outset.
• • Independently conduct and synthesize user research, employing a variety of methodologies to gather insights into user behaviors, needs, and pain points. Translate these findings into clear, actionable design solutions that directly address user challenges.
• • Proactively explore, experiment with, and apply emerging AI tools and technologies to enhance the quality, speed, and overall effectiveness of the design process and product thinking.
• • Contribute to the development, maintenance, and evolution of Palmstreet's design system. Ensure consistency, scalability, and a cohesive user experience across all product touchpoints, both web and mobile.
• • Champion user-centered design principles throughout the organization, advocating for the user in all product decisions.
• • Participate in design critiques and provide constructive feedback to peers, fostering a culture of continuous improvement within the design team.
• • Stay abreast of industry trends in e-commerce, live shopping, and social commerce, bringing fresh perspectives and innovative ideas to the team.
• • Design for both web and native mobile platforms, understanding the nuances and best practices for each.
• • Contribute to defining product strategy through design exploration and user insights.
• • Work in an agile development environment, adapting to changing priorities and delivering high-quality designs iteratively.
• • Ensure accessibility standards are met in all designs, creating inclusive experiences for all users.
• • Develop user flows, wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts and solutions.
• • Conduct usability testing to validate design decisions and iterate based on feedback.
• • Partner with marketing and growth teams to design features that drive user acquisition and retention.
• • Help foster a strong design culture within a rapidly growing startup, contributing to best practices and team collaboration.