Product Marketing Manager

Panopto Inc.

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• Serve as the primary domain expert on how enterprise organizations train, enable, and scale knowledge across their global workforce, with deep focus on Operations, Safety, Compliance, and Risk leaders.
• Build and maintain current, actionable intelligence on corporate buyer motivations, decision-making processes, and success metrics, including how Learning & Development (L&D) influences deals and how to engage economic buyers directly.
• Map and decode core metrics and personal drivers of enterprise buyer personas to shape compelling, resonant narratives that drive prospect engagement and pipeline velocity.
• Continuously refine Panopto’s value proposition for enterprise use cases including onboarding, continuous training, moment-in-time learning, and AI-driven learning to expand into new verticals.
• Partner directly with the Demand Generation team to design and launch targeted, high-performing marketing campaigns that generate high-quality pipeline and accelerate corporate revenue growth.
• Equip sales teams with competitive battlecards, use-case playbooks, and clear, consistent narratives that increase win rates against market alternatives.
• Collaborate with Product teams to influence the product roadmap using verified customer feedback and real-world enterprise pain points.
• Partner with Customer Experience to uncover expansion opportunities and identify upsell/cross-sell triggers within existing corporate accounts.
• Complete a comprehensive audit of existing corporate messaging assets within six months, identifying gaps between current materials and actual customer pain points.
• Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity and conversion rates.
• Absorb deep technical knowledge of Panopto’s platform capabilities, ecosystem integrations, and AI functionality to accurately represent product value in market communications.
• Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies within one year, implemented across all active corporate campaigns.
• Direct corporate-focused product launches, ensuring pipeline goals for new feature adoption are met or exceeded.
• Measure and report quantifiable improvements in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral.
• Build the blueprint for how Panopto enters, commands, and scales within the enterprise learning technology ecosystem, shifting the brand from a software utility to an indispensable operational layer for enterprise knowledge infrastructure.
• Champion a customer-first mindset by proactively surfacing friction points in the customer experience and proposing solutions, not just reports.
• Operate with clarity and ownership: default to simple, direct communication; define success by outcomes, not activity; flag problems early with proposed paths forward.
• Thrive in cross-functional collaboration by sharing work-in-progress for early feedback, separating critique of ideas from critique of people, and elevating the craft through continuous learning and development.
• Maintain a bias toward action, balancing strategic thinking with immediate execution while holding yourself accountable to measurable business outcomes.

🎯 Requirements

• Demonstrated experience in enterprise software marketing, particularly within Learning Management Systems (LMS), LXPs, or knowledge platforms
• Proven ability to translate complex technical features into clear, benefit-driven value statements for corporate buyers
• Experience positioning AI capabilities or working within hybrid Product-Led Growth (PLG) business models
• History of successfully entering and scaling in new corporate verticals or heavily regulated industrial segments
• Strong track record of collaborating with Product, Sales, and Customer Success teams to execute unified go-to-market strategies
• Commercial orientation with ability to connect daily activities to downstream metrics like pipeline influence, win rates, and content utilization

🏖️ Benefits

• Opportunity to do the most impactful work of your career at a customer-centric learning technology leader
• Collaborative team culture that challenges ideas, not people, and values diverse perspectives
• Autonomy to define success by outcomes, not activity, with ownership over corporate storytelling and GTM strategy
• Environment that prioritizes clarity over complexity and rewards direct, specific communication

Skills & Technologies

Remote

Degree Required

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Panopto Inc.

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About Panopto Inc.

Panopto provides enterprise video management software for recording, streaming, managing, and searching video content. The platform supports lecture capture, employee training, and corporate communications. It integrates with learning management systems and offers secure video storage, analytics, and AI-powered search across spoken words and on-screen text. Customers include universities, Fortune 500 companies, and government agencies.

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