Job Overview
Location
Remote, USA
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
February 27, 2026
Full Job Description
đź“‹ Description
- • Join Lantern, a transformative healthcare company dedicated to connecting individuals with the nation's top specialists for superior care and significant cost savings. As a Product Marketing Manager, you will be instrumental in shaping our product marketing practice into a strategic powerhouse for our commercial organization, driving growth and market leadership.
- • This role is perfect for a passionate individual who thrives in a fast-paced, rapidly scaling, high-growth environment and possesses a deep interest in revolutionizing healthcare.
- • You will be responsible for crafting compelling messaging frameworks and narratives that effectively communicate Lantern's unique value proposition to diverse audiences, ensuring our brand resonates with employers and members alike.
- • Develop and execute a comprehensive sales enablement strategy, creating essential collateral such as buyer personas, objection handling guides, persuasive presentations, informative one-pagers, impactful customer case studies, and engaging product demonstrations. Your efforts will directly contribute to increasing win rates and shortening sales cycles.
- • Maintain rigorous quality standards for all external-facing content, consistently updating and evolving materials to reflect accurate messaging, the latest data, and our evolving brand identity.
- • Conduct in-depth market research and analysis, delving into market trends, understanding buyer behavior, and meticulously analyzing competitor positioning. You will then translate these insights into actionable intelligence to empower our cross-functional teams, including sales, marketing, and product development.
- • Actively influence the product roadmap by channeling crucial insights derived from client feedback, partner input, and member experiences. Your role will be vital in identifying new opportunities for product innovation and strategic growth, ensuring Lantern remains at the forefront of specialty care solutions.
- • Design, implement, and manage scalable processes that enhance our product marketing capabilities. This includes establishing robust reporting mechanisms, conducting thorough win/loss analyses, and systematically gathering and showcasing member testimonials to amplify our impact and ensure consistent application of best practices across the organization.
- • Play a pivotal role in establishing and scaling the Product Marketing function at Lantern, positioning it as a critical force multiplier for our ambitious growth strategy and market expansion efforts.
- • Collaborate closely with product management, sales, marketing, and customer success teams to ensure a unified and compelling go-to-market strategy for all product launches and updates.
- • Translate complex healthcare concepts and Lantern's innovative solutions into clear, concise, and persuasive language that resonates with both technical and non-technical stakeholders.
- • Drive the development of competitive intelligence reports and frameworks to equip the sales team with the knowledge needed to effectively position Lantern against competitors.
- • Contribute to the development of pricing and packaging strategies by providing market insights and competitive analysis.
- • Champion the voice of the customer internally, ensuring that product development and marketing efforts are aligned with market needs and user expectations.
- • Develop and manage a content calendar for product marketing initiatives, ensuring timely delivery of all collateral and communications.
- • Measure and report on the effectiveness of product marketing campaigns and sales enablement materials, using data to continuously optimize performance.
- • Embrace a culture of continuous learning and improvement, staying abreast of the latest trends in product marketing, healthcare technology, and employer benefits.
- • You will embody the LIGHT principles of Logic, Inclusion, Grit, Humanity, and Truth, ensuring that your work is data-driven, empathetic, ambitious, customer-centric, and ethically grounded.
- • This role requires a proactive and resourceful individual who can navigate ambiguity, take initiative, and drive projects to completion in a dynamic environment.
- • You will be a key contributor to Lantern's mission of making high-quality specialty care accessible and affordable for millions of Americans.
🎯 Requirements
- • Minimum of 3 years of experience in product marketing.
- • Minimum of 2 years of experience in the healthcare industry.
- • Excellent writing and communication skills, with the ability to craft compelling narratives and pair impactful language with effective visuals.
- • Demonstrated ability to use data to tell compelling, results-driven stories.
- • Proven ability to partner cross-functionally in a highly collaborative manner.
- • Familiarity with established product marketing best practices and the ability to replicate past success in a scaling organization.
- • A resourceful, "find a way" attitude with a strong team-player mentality.
- • Passion for healthcare and a genuine curiosity about business dynamics.
- • Experience with Figma is a plus.
- • Experience in start-up environments or fast-paced, rapidly scaling organizations is a plus.
🏖️ Benefits
- • Medical Insurance
- • Dental Insurance
- • Vision Insurance
- • Short & Long Term Disability
- • Life Insurance
- • 401k with company match
- • Paid Time Off
- • Paid Parental Leave
Skills & Technologies
Remote
About Employer Direct Healthcare, LLC
Employer Direct Healthcare, LLC provides self-funded employers with direct-pay surgical and musculoskeletal care solutions through its proprietary SurgeryPlus and MSKPlus platforms, negotiating bundled-rate pricing with high-quality provider networks and delivering care-navigation services to reduce medical costs and improve outcomes.
