Job Overview
Location
Toronto (Remote)
Job Type
Full-time
Category
Product Management
Date Posted
June 16, 2026
Full Job Description
đź“‹ Description
- • Own and execute the go-to-market strategy for Leadership Connect’s products, ensuring messaging, packaging, and positioning align with market needs and business objectives.
- • Lead cross-functional initiatives across Product, Engineering, Marketing, Sales, and Customer Success teams to drive product adoption and revenue growth.
- • Collaborate directly with product managers and team leads to translate market feedback into actionable product improvements and feature prioritization.
- • Develop compelling product narratives and value propositions tailored to key verticals including government, business, and media sectors.
- • Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
- • Create and manage product launch plans, including timelines, messaging frameworks, sales enablement materials, and customer-facing content.
- • Work closely with Marketing to align product campaigns with broader brand strategy and ensure consistent communication across all channels.
- • Leverage data-driven insights to measure the effectiveness of product marketing initiatives and optimize performance metrics such as conversion rates, customer acquisition cost, and retention.
- • Serve as the primary liaison between Sales and Product teams to ensure sales teams are equipped with accurate, up-to-date product knowledge and tools.
- • Translate complex product capabilities into clear, compelling benefits for diverse client audiences, including C-suite executives and policy influencers.
- • Monitor product usage patterns and customer feedback loops to inform iterative improvements and roadmap prioritization.
- • Ensure all product marketing materials reflect the company’s mission of fostering high-impact relationships in government, business, and media.
- • Maintain alignment with Leadership Connect Canada’s operations in Quebec while supporting the broader U.S.-based corporate strategy.
- • Present product marketing performance and strategic recommendations to the VP of Marketing on a regular basis.
- • Drive consistency in product messaging across all customer touchpoints, including websites, sales decks, webinars, case studies, and demos.
- • Stay current on industry developments in information services, relationship intelligence, and decision-making platforms to maintain competitive relevance.
🎯 Requirements
- • Proven experience as a Product Marketing Manager or similar role in B2B technology or information services
- • Demonstrated ability to lead cross-functional go-to-market initiatives across Product, Sales, and Marketing teams
- • Strong understanding of market research, competitive analysis, and customer segmentation
- • Excellent written and verbal communication skills with experience crafting compelling product narratives
- • Experience working with data to measure campaign effectiveness and inform product strategy
- • Proven track record of successful product launches and adoption growth
🏖️ Benefits
- • Opportunity to work with a close-knit team dedicated to making a tangible impact in government, business, and media
- • Exposure to high-level decision-makers and influential networks across North America
- • Supportive environment rooted in the company’s mission of relationship-driven business success
- • Direct collaboration with former CEOs of S&P 500 companies and a former presidential press secretary
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Leadership Connect
Leadership Connect provides a subscription database and software platform that maps relationships among U.S. government officials, Capitol Hill staff, federal agencies, corporate executives, law firms, lobbyists, and nonprofit leaders. The service combines verified contact directories, biographical profiles, policy priorities, and meeting records to help users identify decision-makers, understand influence networks, and schedule engagements. Founded in 1959 as Washington Monitor, the company maintains a continuously updated dataset used by government relations, public affairs, legal, and sales teams for strategic outreach and compliance reporting.
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