Product Marketing Manager

📋 Description

• • As a Product Marketing Manager at Gorilla, you will be instrumental in shaping and executing the go-to-market (GTM) strategy for our innovative data solutions within the energy industry. This role is pivotal in driving market insight, defining product positioning and messaging, and ensuring successful launch execution across complex enterprise and international markets.
• • You will collaborate closely with cross-functional teams, including Product, Sales, and Marketing, acting as a crucial bridge between market understanding and commercial success. Your primary objective will be to ensure that customer needs and emerging market opportunities directly influence Gorilla's product development and growth trajectory.
• • A significant aspect of your role will involve leading comprehensive market research initiatives. This includes sizing market opportunities, deeply understanding customer needs, and meticulously mapping the competitive landscape. The insights derived from this research will be critical in shaping product direction, prioritizing the roadmap, and focusing GTM efforts.
• • You will be responsible for defining and validating Ideal Customer Profiles (ICPs) and buyer personas. This will be achieved through structured interviews, data-driven analysis, and a keen understanding of the enterprise energy sector's unique buying dynamics.
• • Testing and validating value propositions will be a continuous effort, leveraging customer discovery processes, analyzing win/loss data, and conducting thorough competitor analysis. This ensures that our offerings are precisely aligned with market demands and competitive realities.
• • A key deliverable will be translating complex research findings into clear, actionable recommendations and usable assets that foster alignment across all departments, ensuring everyone is working towards a common understanding of the market.
• • In terms of market activation and GTM strategy, you will craft compelling product positioning and messaging tailored for enterprise buyers and diverse international markets. This requires a nuanced understanding of different cultural and business contexts.
• • You will partner with Product, Sales, Marketing, and RevOps to design and implement repeatable GTM playbooks for new product launches and market expansions. This involves creating structured frameworks that can be consistently applied for maximum impact.
• • Coordinating and driving the execution of product launches will be a core responsibility, ensuring seamless integration across content creation, sales enablement, product readiness, and sales team preparedness.
• • Establishing key success metrics and performance dashboards is essential for tracking GTM effectiveness and driving iterative improvements. This data-driven approach will allow for continuous optimization of our market strategies.
• • Building and nurturing strong working relationships with customers, sales teams, and internal stakeholders is paramount for gathering continuous market intelligence and fostering a customer-centric approach.
• • You will synthesize these diverse insights into actionable guidance for both product development and commercial teams, ensuring that market feedback directly informs strategic decisions.
• • Shaping compelling narratives that resonate with C-level buyers and bolster Gorilla's thought leadership will be achieved through strategic content development, effective enablement programs, and compelling customer proof points.
• • You will act as the internal "voice of the market," proactively identifying and communicating patterns, potential risks, and emerging opportunities to senior leadership and relevant teams.
• • This role offers significant autonomy, empowering you to design innovative GTM approaches that reach new audiences and sharpen Gorilla's competitive edge. You will work directly with senior leadership, influencing strategic direction and product roadmap priorities.
• • The ideal candidate is highly structured, execution-oriented, and possesses a strong ability to influence stakeholders. You should be comfortable operating with a degree of ambiguity and demonstrating agency in driving initiatives forward.
• • You will work in close partnership with the existing Product Marketing Manager, ensuring strategic alignment and collaborative execution. Together, you will be the driving force behind translating market understanding into tangible business outcomes for Gorilla.