Product Marketing Manager:in

📋 Description

• • Nelly Sweden AB is seeking a dynamic and ambitious Product Marketing Manager to join our vibrant Marketing Team in Berlin. This is a unique opportunity to contribute to building the largest AI-enabled fintech for healthcare, a mission-driven company dedicated to transforming the healthcare industry.
• • In this pivotal role, you will be instrumental in shaping how our innovative product is perceived, launched, and ultimately monetized in the market. You will operate at the critical intersection of Go-to-Market (GTM) strategy and Revenue generation, Product development, and Brand identity. Your primary objective will be to ensure our product is clearly differentiated from competitors, presents a compelling commercial value proposition, and is communicated with consistency and impact across the entire customer journey.
• • Nelly is a forward-thinking Tech Company with a profound belief that healthcare interactions should be human-centric, minimizing administrative burdens and maximizing patient care. We are developing cutting-edge technology designed to streamline operations for medical practices, automating complex processes from patient onboarding and journey management to billing and advanced payment solutions. Our platform leverages the power of Artificial Intelligence to create intelligent, automated workflows, ultimately freeing up valuable time and mental space for medical professionals.
• • The urgency for our solution is driven by a significant shortage of medical assistants across Europe. Without a fundamental rethinking of how medical practices operate, the healthcare system faces immense strain. Nelly is well-positioned to address this challenge, backed by €50 million in Series B funding from esteemed investors, and we are rapidly scaling to become Europe's leading healthcare fintech provider.
• • Our overarching vision is to empower over a million medical practices and positively impact the lives of millions of patients. What truly sets Nelly apart is our commitment to fostering a positive and collaborative work environment. We pride ourselves on working with genuinely nice people – individuals who are kind, curious, and hardworking, free from ego and drama, united by a shared purpose of building something meaningful together. If this resonates with your professional values, you will find a welcoming home at Nelly.
• • As a Product Marketing Manager at Nelly, your responsibilities will encompass a broad range of strategic and tactical activities:
• • Developing and meticulously maintaining structured competitor battle cards to equip the sales team with actionable insights and counter-arguments.
• • Owning the competitive intelligence function, including comprehensive market overviews and trend analysis to inform strategic decisions.
• • Refining our understanding of market segmentation and persona clarity, distinguishing between buyer roles, user needs, and the broader decision-making committee.
• • Sharpening our core pitch narratives and demo scripts to ensure compelling and persuasive product presentations.
• • Proactively equipping the Sales team with differentiated messaging that effectively addresses potential objections and highlights unique value.
• • Working to reduce confusion and friction in how our product is perceived by the market, ensuring clarity and understanding.
• • Defining and refining feature-level value propositions that clearly articulate the benefits and impact of our product's capabilities.
• • Collaborating closely with Product Management to translate technical features into market-ready benefits and to inform the product roadmap based on market feedback.
• • Partnering with the Marketing and Sales teams to develop and execute integrated go-to-market strategies for new product features and overall product launches.
• • Analyzing market trends, customer feedback, and sales performance data to identify opportunities for product improvement and market expansion.
• • Creating compelling marketing collateral, including datasheets, presentations, case studies, and website content, that effectively communicates the product's value.
• • Playing a key role in defining and measuring product marketing KPIs, contributing to the overall commercial success of the product.
• • Acting as a subject matter expert on the product, its market, and its competitive landscape, both internally and externally.