Nelly Sweden AB

About Nelly Sweden AB

Nelly Sweden AB is a Swedish e-commerce company that operates the fashion and lifestyle retail site Nelly.com. The company sells clothing, shoes, accessories, and beauty products aimed primarily at women aged 15-30. Founded in 2003, Nelly offers a mix of private-label and external brands, shipping across Europe. The company is headquartered in Borås, Sweden, and is part of the Boozt Fashion Group since its acquisition in 2020.