Product Marketing, New Verticals

Clay Labs Inc.

Job Overview

Location

New York

Job Type

Full-time

Full Job Description

📋 Description

• Build Clay’s new verticals playbook to expand beyond the core B2B SaaS customer base into high-potential industries such as financial services and real estate.
• Develop vertical-specific positioning, messaging, and use cases that translate Clay’s AI-powered capabilities into language and outcomes relevant to each target industry.
• Communicate ROI in customer-centric terms by aligning Clay’s value proposition with the real business outcomes that decision-makers in each vertical prioritize.
• Collaborate closely with the Partnerships and Sales teams to package Clay’s offerings for portfolio companies and direct prospects in target verticals.
• Bring learnings from new verticals back into Clay’s core sales motion by translating insights into top-of-funnel programs and reusable assets for the broader Sales team.
• Prioritize verticals based on leverage potential rather than broad coverage, moving quickly from one high-impact vertical to the next.
• Create repeatable, scalable frameworks and templates instead of bespoke solutions tailored to individual firms or customers.
• Surface product gaps identified through vertical-specific customer feedback to the Executive Product Development (EPD) team and partner with Product to prioritize and close them.
• Integrate AI tools—including Clay itself—to automate routine tasks, enhance efficiency, and elevate the quality and speed of marketing outputs.
• Design compelling visual assets such as one-pagers, slide decks, and go-to-market collateral that clearly articulate positioning and drive adoption across sales channels.
• Demonstrate commercial acumen by rapidly understanding GTM dynamics, buyer journeys, and competitive landscapes in non-tech verticals.
• Leverage deep customer insights to inform product-market fit and ensure Clay’s expansion into new verticals is grounded in real market needs.
• Work autonomously with minimal supervision while maintaining alignment with the Head of Product Marketing and cross-functional stakeholders.
• Maintain a creative, iterative approach to marketing that reflects Clay’s culture of experimentation and non-attached action.
• Engage with Clay’s community of 11,000+ customers, 150+ integration partners, and 30k Slack members to gather grassroots feedback and validate assumptions.
• Contribute to Clay’s operating principles by applying negative maintenance and non-attached action to marketing initiatives, focusing on impact over perfection.

🎯 Requirements

• 5+ years of professional experience, with 3+ years in product marketing
• Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona
• Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about
• Strong visual design craft — ability to tell a story visually in slides and ship a great one-pager
• Commercial acumen — ability to prioritize work that matters and quickly understand how GTM works in different verticals
• Nice-to-have: Background in banking, private equity, consulting, or growth/finance

🏖️ Benefits

• All employees can work for free with world-class coaches specializing in creativity, management, and more
• Access to Clay’s unique culture that supports diverse personal pursuits including DJing, activism, writing, and skydiving
• Participation in community equity round for customers, agency partners, and club members
• Exposure to cutting-edge AI tools and the opportunity to use Clay’s own platform to enhance productivity

Skills & Technologies

Onsite

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Clay Labs Inc.

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About Clay Labs Inc.

Clay Labs offers a no-code platform that aggregates public and proprietary data to build lead lists, automate outbound campaigns, and enrich CRM records. It pulls from 75+ data sources, applies AI filters, and integrates with tools like Salesforce, HubSpot, and Slack. The company targets go-to-market teams seeking faster prospect research and personalized outreach at scale.

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