Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Data & Analytics
Date Posted
February 24, 2026
Full Job Description
đź“‹ Description
- • Directive Consulting is at the forefront of B2B performance marketing, dedicated to delivering tangible revenue growth rather than just leads. We employ a proprietary methodology called Customer Generation, designed to cut through the marketing clutter and drive significant business impact. Our focus is on generating pipeline, fueling Sales Qualified Leads (SQLs), and scaling brands that are serious about achieving substantial growth. Our comprehensive suite of services spans Paid Media, SEO/Content, Conversion Rate Optimization (CRO), Revenue Operations (RevOps), and Go-To-Market Strategy, all aimed at building robust marketing engines that excel in the SaaS and broader B2B sectors.
- • We operate with agility, embrace bold thinking, and maintain an elite standard in all our endeavors. We actively seek individuals who challenge the status quo, push campaign performance beyond expectations, and ignite demand for innovative brands. If you are driven by performance, relish tackling complex challenges, and desire your work to have a meaningful impact, you will find a welcoming and stimulating environment at Directive.
- • Our mission extends beyond delivering exceptional results; we are actively shaping the future of marketing. We are constantly seeking forward-thinking professionals who excel in crafting strategies that enhance search visibility, developing compelling content, and delivering genuine value to target audiences. This role is an opportunity to be part of a team that is not just keeping pace with the industry but actively defining its future.
- • As a Programmatic Strategist, you will play a pivotal role in managing our programmatic client accounts on a day-to-day basis. This encompasses the entire lifecycle of programmatic campaigns, from initial strategy development and meticulous setup across various Demand-Side Platforms (DSPs) like DV360 and The Trade Desk, to ongoing optimization, performance monitoring, and comprehensive reporting. You will be instrumental in creating and executing bespoke client strategies, ensuring seamless communication with both clients and internal teams.
- • Your responsibilities will include developing and implementing sophisticated media strategies that are tightly aligned with client objectives, leveraging both first-party and third-party data to achieve precise audience targeting and segmentation. You will be responsible for the meticulous planning and setup of programmatic campaigns, ensuring they are optimized for performance and pacing goals.
- • A key aspect of this role involves continuous monitoring and proactive optimization of campaigns to ensure they meet and exceed performance targets. You will be tasked with generating insightful performance reports, translating complex data into actionable recommendations for clients and internal stakeholders. Furthermore, you will be adept at quickly identifying and resolving any issues that may arise concerning campaign performance or delivery, ensuring uninterrupted progress.
- • Collaboration is central to our success. You will work closely with creative, analytics, and account management teams to guarantee cohesive and integrated campaign execution. This cross-functional coordination ensures that all aspects of a campaign work in synergy to achieve the best possible outcomes.
- • As a client-facing role, you will serve as the primary point of contact for your assigned clients. This involves providing regular, transparent updates on campaign performance, discussing strategic adjustments, and presenting campaign plans, performance reports, and strategic recommendations with confidence and clarity. Building and maintaining strong client relationships based on trust and results is paramount.
- • You will be expected to possess a strong understanding of how programmatic advertising integrates with other marketing channels, both paid and organic, to holistically achieve and surpass client Key Performance Indicators (KPIs). This strategic perspective is crucial for developing comprehensive and effective marketing solutions.
- • The ideal candidate will have a proven track record of successfully driving programmatic growth for B2B/SaaS clients, managing budgets exceeding $50k per month. Your ability to balance multiple projects effectively, coupled with exceptional attention to detail and a results-oriented mindset, will be key to your success in this dynamic role.
🎯 Requirements
- • 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies, with a strong preference for B2B experience.
- • Hands-on expertise in media buying, including building and optimizing campaigns in Demand-Side Platforms (DSPs), with a preference for experience in The Trade Desk (TTD) and DV360.
- • Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
- • Strong understanding of how programmatic and other paid/organic channels work together to achieve client KPIs.
- • Experience successfully driving programmatic growth for B2B/SaaS clients with budgets over $50k/month.
- • Excellent cross-collaboration, client-facing communication, and interpersonal skills.
- • Solid analytical ability, exceptional attention to detail, and a results-oriented mindset.
🏖️ Benefits
- • Comprehensive Medical, Dental, and Vision plans, including disability and life insurance coverage, with a 100% employer-paid plan for employees and a 50% employer contribution for dependents.
- • Access to mental wellness resources, including certified therapists through Spring Health and a Headspace membership.
- • Physical wellness support through a Gympass membership.
- • Generous Time Off: Unlimited Paid Time Off (with a 2-week minimum), Paid Company Holidays, Your Birthday Off, and an End-of-Year Recharge period (office closed December 24 - January 1).
- • Financial benefits including a Traditional and Roth 401(k) with a 3% company match.
- • Annual bonus program based on tenure, with the bonus amount scaling over time.
- • Annual Anniversary Trip with peers and executive leadership.
Skills & Technologies
Spring
Remote
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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