Job Overview
Location
Remote-Texas
Job Type
Full-time
Category
Data Science
Date Posted
July 2, 2026
Full Job Description
đź“‹ Description
- • Develop and execute comprehensive account-based marketing (ABM) strategies for tiered strategic enterprise accounts to accelerate pipeline growth and revenue
- • Partner with sales leadership to identify, prioritize, and build detailed account plans for high-value targets based on business objectives and buying journeys
- • Design and implement multi-channel engagement campaigns utilizing digital, events, direct mail, and executive outreach in alignment with account-specific needs
- • Orchestrate integrated marketing campaigns across email, social media, content, advertising, and live events to drive engagement with key decision-makers
- • Create personalized, account-specific content and messaging tailored to stakeholder roles and buying stages within target accounts
- • Manage campaign budgets and optimize channel investments to maximize ROI across ABM initiatives
- • Track, measure, and report on campaign performance, pipeline influence, and revenue attribution with clear metrics and insights
- • Collaborate closely with BDRs, Field Marketing, Customer Success, Account Executives, and Sales teams to align on account strategies and execution
- • Work with Content, Product Marketing, and Creative teams to develop compelling, account-tailored assets that resonate with enterprise buyers
- • Partner with Marketing Operations to ensure accurate tracking, attribution modeling, and reporting across all ABM activities
- • Establish KPIs and success metrics for ABM programs and continuously refine targeting based on intent data, engagement metrics, and sales feedback
- • Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop high-performing, personalized content at scale and analyze performance to optimize messaging and creative assets
- • Analyze campaign performance data to derive actionable insights and drive continuous improvement in targeting, messaging, and channel effectiveness
- • Utilize ABM tools such as 6sense and marketing automation platforms like Marketo to enable targeted outreach and campaign execution
- • Maintain a deep understanding of enterprise software sales cycles and ABM best practices to inform strategic decisions
🎯 Requirements
- • 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing
- • Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies
- • Deep understanding of ABM methodologies, tools, and best practices
- • Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense)
- • Strong analytical skills with ability to interpret data and translate insights into action
- • Candidates must be authorized to work in the United States for this role
🏖️ Benefits
- • Flexible work arrangements with options for remote, hybrid, or office-based work depending on team needs
- • Opportunity to work at a fast-moving, fast-thinking growth company focused on transformative enterprise automation
- • Inclusive workplace that provides equal opportunities regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, neurodiversity, or veteran status
- • Reasonable accommodations available for candidates upon request
Skills & Technologies
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About UiPath, Inc.
UiPath, Inc. is a global software company that develops a platform for robotic process automation (RPA) and artificial intelligence-driven automation. Founded in 2005 and headquartered in New York, it provides tools to build, deploy, and manage software robots that emulate human actions interacting with digital systems and software. The platform includes Studio for design, Orchestrator for management, Robots for execution, and AI fabric for cognitive capabilities. UiPath serves enterprises across finance, healthcare, manufacturing, and public sectors, aiming to accelerate digital transformation by automating repetitive business processes and improving operational efficiency.
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