Senior ASO Manager

Ruby Labs Ltd.

Job Overview

Location

European Union

Job Type

Full-time

Full Job Description

📋 Description

• Own end-to-end App Store Optimization (ASO) strategy for iOS and Google Play across all available global storefronts, including Title, Subtitle, and Keyword field optimization.
• Design and execute store page A/B tests using Product Page Optimization to continuously improve conversion rates from impression to install (CTI).
• Localize app metadata, screenshots, and promotional copy for key international markets to maximize regional relevance and performance.
• Optimize In-App Events to enhance app discovery and drive higher conversion rates within the App Store and Google Play ecosystems.
• Build, manage, and map Custom Product Pages (CPPs) to specific acquisition channels to improve targeting efficiency and user quality.
• Manage Apple Search Ads (ASA) end-to-end, including Discovery campaigns, Single Keyword Ad Groups (SKAGs), bid automation, and bid rule implementation.
• Maintain direct relationships with Apple App Store and Google Play teams to secure featuring opportunities, beta program access, and early adoption of new placements.
• Monitor and optimize key performance metrics: Conversion from Impression to Install (CTI), Organic Installs volume and growth, Cost per Tap (CPT), and Cost per Action (CPA).
• Leverage mobile measurement platforms (MMPs) to analyze user acquisition data, track campaign performance, and inform strategic decisions.
• Independently define experiment scope, prioritize initiatives, and execute optimizations without supervision, maintaining a data-driven, results-oriented approach.
• Ensure all ASO activities align with subscription-based monetization models, maximizing lifetime value through improved organic and paid acquisition efficiency.
• Stay current with evolving App Store and Google Play algorithms, policies, and feature updates to maintain competitive advantage.
• Collaborate cross-functionally with marketing, product, and design teams to align creative assets and messaging with ASO goals.
• Document and share insights from experiments and optimizations to scale best practices across the organization.
• Operate within Central European Time (CET) zone ±4 hours to ensure real-time collaboration with global teams during core working hours.

🎯 Requirements

• 5+ years of hands-on ASO experience with senior ownership of iOS App Store and Google Play
• Proven track record of improving organic conversion rates and scaling Apple Search Ads profitably
• Deep expertise in Apple Search Ads: Discovery campaigns, SKAGs, bid automation, and rule-based bid management
• Fluency with ASO tooling and store page A/B testing platforms
• Strong analytics skills with experience using Mobile Measurement Platforms (MMPs)
• Excellent written and spoken English

🏖️ Benefits

• Remote Work Environment: Work from anywhere with flexibility in schedule and location
• Unlimited PTO: Unlimited paid time off to support well-being and work-life balance
• Paid National Holidays: Paid time off for recognized national holidays in your country
• Company-provided MacBook: Top-tier Apple MacBook provided for all employees who need one
• Flexible Independent Contractor Agreement: Access to tax advantages, networking, autonomy, and reduced employment obligations

Skills & Technologies

Ruby

C++

iOS

Senior

Remote

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Ruby Labs Ltd.

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About Ruby Labs Ltd.

Ruby Labs Ltd. is a London-based product studio that builds and scales consumer subscription mobile and web applications. The company focuses on health, wellness, and productivity verticals, developing apps such as Hint, Able, and the award-winning fitness platform FitCoach. Using data-driven growth and proprietary technology, Ruby Labs rapidly prototypes, launches, and iterates products to serve millions of global users. The team combines engineering, product design, and performance marketing expertise to create sustainable digital businesses. Founded in 2018, Ruby Labs operates a portfolio of self-funded apps, emphasizing user privacy, scientific validation, and long-term customer value.

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