Senior Brand Designer

📋 Description

• • Design original and cohesive brand work across digital and physical campaigns, including visual identity systems, brand studio experiments, and multi-channel executions.
• • Own brand projects end-to-end, ensuring consistent visual language and brand integrity across all customer touchpoints globally.
• • Collaborate directly with marketing, product, research, and engineering teams to translate brand strategy into compelling visual experiences.
• • Translate strategic brand guidelines into tangible design outputs that elevate Cohere’s presence in the AI technology space.
• • Raise the creative bar for the entire team through high-fidelity execution, attention to detail, and iterative refinement of visual assets.
• • Actively explore and integrate emerging image-making tools—including AI-driven workflows—into the creative process to enhance efficiency and innovation.
• • Maintain and evolve the Cohere visual identity system, including typography, color, iconography, imagery, and motion elements.
• • Develop brand assets for web, social media, presentations, events, merchandise, and physical environments with precision and originality.
• • Partner with stakeholders to gather insights and feedback that inform brand direction and improve the effectiveness of visual communication.
• • Ensure all design outputs align with Cohere’s mission of scaling intelligence while maintaining a distinct, polished, and forward-thinking aesthetic.
• • Present design concepts clearly to cross-functional teams, incorporating feedback while defending strategic creative decisions.
• • Stay current with design trends in tech and beyond, adapting best practices to support Cohere’s position as a leader in AI innovation.
• • Contribute to internal design processes and documentation to standardize brand applications and scale design output across teams.
• • Leverage motion design and animation to enhance brand storytelling and engagement across platforms.
• • Utilize illustration, 3D, or other supplementary visual disciplines where appropriate to extend brand expression beyond static formats.
• • Maintain a meticulous design system that enables scalability, accessibility, and adaptability across global markets and diverse use cases.
• • Advocate for user-centered brand experiences while preserving the core identity and voice of Cohere as an AI-first company.