Senior Content Designer

RightCard Payments Limited

Job Overview

Location

London

Job Type

Full-time

Full Job Description

📋 Description

• As the first dedicated Content Designer at LemFi, you will play a foundational role in shaping how the product communicates with its global user base, ensuring that every word in the app serves a purpose in building trust, clarity, and emotional connection for immigrants navigating financial systems.
• You will own the end-to-end content experience across the LemFi app, including in-product copy, CTAs, onboarding flows, notifications, and error states, working to eliminate friction and enhance usability through precise, user-centered language.
• Embedded within the product design team, you will collaborate directly in Figma alongside Product Designers from the earliest stages of feature development, ensuring content is integrated into the design process rather than added as an afterthought.
• You will partner closely with Product Managers and Engineers to translate complex financial features — such as multi-currency accounts, credit products, and payment flows — into clear, intuitive, and accessible user experiences.
• A key responsibility will be defining and evolving LemFi’s tone of voice, ensuring consistency and authenticity across all product touchpoints while adapting to the diverse linguistic and cultural contexts of its global South user base.
• You will contribute to the growth of LemFi’s design system by establishing content patterns, naming conventions, and reusable copy components that promote scalability and cohesion across the product.
• Through regular audits of user flows, you will identify points where language creates confusion or barriers, then redesign those moments using insights from user research, behavioral data, and real-world feedback.
• Your work will be grounded in empathy and evidence, requiring you to constantly question assumptions, seek user insights, and iterate based on what truly resonates with LemFi’s audience of migrants and diaspora communities.
• Beyond writing, you will bring strategic thinking to the role — challenging assumptions, proposing improvements, and advocating for the user’s voice in cross-functional discussions about product direction and priorities.

🎯 Requirements

• Proven experience as a Content Designer in a product-led startup or scale-up environment, with a portfolio demonstrating impact on user experience through language.
• Proficiency in Figma, including the ability to work directly within design files to create, edit, and collaborate on content in context.
• Strong UX foundation, with the ability to think in terms of user flows, journeys, and information architecture rather than isolated sentences or tone alone.
• A portfolio that showcases visual thinking and systems-minded content design — showing how words interact with layout, hierarchy, and interaction patterns.
• Deep user empathy and a habit of questioning assumptions, prioritizing user needs over internal preferences or conventions.
• Comfort with ambiguity and fast-paced environments, able to thrive amid evolving priorities and rapid iteration cycles.
• Bonus: Experience in fintech, global products, or designing for multilingual, multicultural audiences.

🏖️ Benefits

• Opportunity to be the inaugural Content Designer at a mission-driven fintech scaling globally, with significant autonomy and influence over product expression.
• Direct impact on the financial well-being of millions of immigrants and diaspora users, helping reduce exclusion and predatory fees in cross-border finance.
• Collaborative, values-driven culture rooted in customer focus, data-informed decisions, ownership, and grit — where your work is seen as essential to the mission.
• Access to a diverse, international team of 400+ across 20+ countries, offering rich perspectives and a truly global work environment.
• Support for professional growth through meaningful challenges, cross-functional learning, and the chance to shape a design system from the ground up.
• Flexibility and trust in how you work, reflecting LemFi’s commitment to outcomes over presenteeism and its inclusive approach to talent.

Skills & Technologies

Android

Design

Senior

Onsite

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RightCard Payments Limited

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About RightCard Payments Limited

RightCard Payments Limited operates Lemfi, a digital remittance platform enabling immigrants in the UK, Europe, Canada and the US to send money to Africa, Asia and Latin America quickly and at low cost through mobile apps and local payout networks.

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