Senior Data Strategy Consultant (Mensch)

📋 Description

• • As a Senior Data Strategy Consultant at WPP Media, you will be instrumental in shaping the future of data-driven marketing for our clients. You will be at the forefront of developing and implementing sophisticated data strategies that unlock new growth opportunities in an increasingly interconnected media landscape. This role is pivotal in maximizing the value of our clients' data assets while upholding the highest standards of consumer trust and data privacy.
• • Your primary responsibility will be the strategic development of data strategies tailored to the unique media activities of our diverse client base. This includes a strong focus on 1st party data strategy, forging strategic data partnerships, and enabling robust data activation across various platforms and channels.
• • You will guide clients in creating comprehensive strategies for collecting, storing, and activating their 1st party data. This involves a deep understanding of how to leverage this valuable data while meticulously adhering to consumer trust principles and stringent data privacy regulations, ensuring ethical and compliant data utilization.
• • A key aspect of your role will be identifying and integrating relevant external data assets to enrich clients' proprietary data. You will lead the process of onboarding these data sources onto innovative platforms and activating them through cutting-edge media channels, thereby enhancing campaign performance and client insights.
• • You will empower our clients by ensuring that available data signals are seamlessly integrated into their media and creative strategies. This involves providing strategic guidance throughout the entire planning and activation process, ensuring data informs every decision and maximizes impact.
• • Collaboration is at the heart of this role. You will work closely with AdTech managers, providing strategic insights and crucial client context to support the execution of operational AdTech projects. Your expertise will bridge the gap between strategic vision and technical implementation.
• • As a thought leader, you will stay abreast of the latest industry trends, emerging innovations, and new technologies within the data and MarTech landscape. You will proactively share your knowledge, insights, and points of view with colleagues and clients, positioning WPP Media as a trusted advisor in this rapidly evolving field.
• • You will be responsible for translating complex data concepts into clear, actionable strategies that resonate with both technical and non-technical stakeholders. This requires exceptional communication and presentation skills to effectively convey the value and potential of data-driven initiatives.
• • The role demands a proactive and analytical approach to problem-solving, identifying opportunities for data-driven optimization and innovation within client campaigns and strategies.
• • You will contribute to the continuous improvement of WPP Media's data strategy frameworks and best practices, ensuring we remain at the cutting edge of the industry.
• • By championing the ethical and effective use of data, you will help build stronger, more transparent relationships between our clients and their customers.
• • This position offers a unique opportunity to influence the strategic direction of major brands and contribute to their success in the digital age, working within a dynamic and globally recognized media network.
• • You will be a key player in driving digital transformation for our clients, leveraging data to create more personalized, efficient, and impactful marketing campaigns.
• • Your expertise will be crucial in navigating the complexities of the modern data ecosystem, including the deprecation of third-party cookies and the rise of privacy-centric solutions.
• • You will play a vital role in educating and upskilling internal teams and clients on the latest data strategies and technologies.
• • The role requires a blend of strategic thinking, technical understanding, and strong interpersonal skills to succeed in a fast-paced, client-facing environment.
• • You will contribute to the development of new data-driven products and services for WPP Media, expanding our offering and market leadership.
• • Ultimately, your impact will be measured by the tangible business outcomes you help clients achieve through the intelligent application of data strategy.