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Senior Digital Marketing Manager

Fivetran Inc.

Job Overview

Location

Toronto, Ontario, Canada

Job Type

Full-time

Full Job Description

📋 Description

• Senior Digital Marketing Manager at Fivetran Inc. is a high-impact role responsible for owning and scaling two critical demand generation channels—webinars and G2—to drive measurable pipeline growth and reinforce Fivetran’s position as a leader in the modern data stack. This role is not about maintaining the status quo; it’s about building excellence through experimentation, iteration, and relentless optimization.
• Day-to-day responsibilities include owning the full lifecycle of the webinar and virtual hands-on lab program—strategy, execution, and performance reporting—across owned, sponsored, and partner-led events; leading Fivetran’s demand generation presence on G2 to optimize for high-quality MQLs and S3 pipeline; maximizing webinars and G2 as primary engines for marketing-qualified leads (MQLs), S1 counts, and pipeline growth; identifying and launching new channel opportunities to accelerate lead generation; collaborating closely with Product Marketing, Product, and partner teams to align campaigns with product launches and market needs; analyzing performance data from Marketo, Salesforce, Google Analytics, Looker, and Goldcast to derive actionable insights and communicate trends to stakeholders; and ensuring availability during U.S. business hours across multiple time zones to support live webinars and cross-functional collaboration.
• Fivetran’s marketing team operates at the intersection of data and creativity, empowering thousands of companies to become truly data-driven through reliable, zero-maintenance data pipelines. The Toronto-based hybrid team values collaboration, curiosity, and accountability, with a strong emphasis on building inclusive, high-performing cultures where experimentation is encouraged and impact is measured.
• In this role, you will develop deep expertise in B2B demand generation at scale, mastering the integration of webinar strategy, G2 reputation management, and digital advertising to create predictable pipeline. You’ll sharpen your analytical and storytelling skills by translating complex performance data into clear narratives for leadership, gain end-to-end ownership of high-visibility marketing programs, and have the autonomy to innovate and shape the evolution of key growth channels—leaving a lasting fingerprint on Fivetran’s market presence.

🎯 Requirements

• 8+ years of experience in digital marketing and demand generation with hands-on ownership across a broad mix of channels and tactics
• Demonstrated success scaling high-impact programs, including webinars and G2, to drive measurable pipeline growth
• Deep understanding of digital marketing strategy, KPIs, attribution models, performance optimization, and best practices
• Strong analytical mindset with a natural curiosity to test, learn, and continuously improve performance
• Ability to transform raw data into actionable insights and clearly communicate performance, trends, and recommendations to stakeholders
• Results-oriented and accountable, with a proven track record of delivering against MQL and S1 targets
• True collaborator who actively seeks perspectives from PMM, product, and partners because great work is built together, not in a silo
• Availability during U.S. business hours across Eastern, Central, Mountain, and Pacific time zones to support live webinars and collaboration with U.S.-based teams

🏖️ Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform offering personalized care in therapy, coaching, and self-guided mindfulness exercises for employees and dependents

Skills & Technologies

Senior

Remote

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Fivetran Inc.

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About Fivetran Inc.

Fivetran Inc. provides automated data integration software that replicates application, database, and event data into cloud data warehouses. It manages schema drift, incremental updates, and normalization, enabling analysts to query live data without engineering overhead. The company serves enterprises needing reliable, governed data pipelines across systems like Salesforce, MySQL, and Snowflake. Founded in 2012, it is headquartered in Oakland, California, with global offices, and operates on a subscription revenue model.

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