Senior Director Analyst, B2B Marketing Data Ops (Remote-US)

Gartner, Inc.

Job Overview

Location

2 Locations

Job Type

Full-time

Full Job Description

📋 Description

• Lead research and analysis for B2B marketing data operations and governance strategy, focusing on data readiness and oversight for AI agent transformation in marketing practices.
• Advise CMOs and demand generation teams in enterprise and upper-midsize companies on building scalable data operations that support AI-driven personalization and autonomous workflows.
• Design and enforce data governance policies covering acquisition, cataloging, storage, and lifecycle management of marketing data.
• Implement data quality control processes including cleansing, validation, deduplication, and routine audits to ensure high data integrity across marketing systems.
• Collaborate with IT, data engineering, and business units to align data definitions, metadata standards, and quality benchmarks across the marketing organization.
• Architect and manage data integration pipelines between MarTech and AdTech platforms to create a single source of truth for marketing analytics and AI decision-making.
• Develop and monitor real-time data pipelines that feed machine learning models and AI tools used for campaign optimization and customer journey mapping.
• Ensure API integrations follow open standards and event-driven architectures to enable modular, agile data flow between marketing, sales, and CRM systems.
• Implement identity resolution frameworks to unify customer data from disparate sources and build a comprehensive "customer 360" view for targeted marketing.
• Utilize identity resolution outputs to power granular audience segmentation and optimize content delivery across channels.
• Coordinate with CRM and CDP teams to align identity resolution processes with regulatory compliance and privacy mandates such as GDPR and CCPA.
• Establish taxonomy and metadata standards for marketing assets and data elements to improve discoverability, auditability, and regulatory alignment.
• Work with product marketing, analytics, and IT teams to ensure taxonomy reflects common business terminology and supports a unified marketing narrative.
• Deliver high-quality, evidence-based research outputs including Magic Quadrants, Critical Capabilities, Market Guides, and Hype Cycles focused on B2B marketing technology.
• Create and deliver client-facing presentations at webinars, Gartner conferences, and virtual meetings to communicate insights and recommendations.
• Provide sales and service support to retain and grow Gartner’s client base through direct engagement with enterprise marketing leaders.
• Build and maintain credibility as a trusted industry expert on B2B marketing data operations and AI transformation.
• Mentor and coach junior analysts within the research team to foster professional growth and knowledge sharing.
• Actively participate in internal innovation and research discussions to advance Gartner’s methodology and thought leadership.
• Translate complex technical data operations concepts into clear, actionable business insights for executive audiences.
• Maintain strong organizational skills to meet tight deadlines while producing high-quality, client-ready deliverables.
• Represent Gartner’s research methodology and strategic positioning effectively across all client interactions and internal forums.
• Communicate complex technical and strategic concepts concisely and persuasively in both written and verbal formats.
• Engage confidently with C-suite and senior marketing executives to establish trust and influence decision-making.
• Work independently and collaboratively within a global, multicultural team to support shared research goals and workflows.

🎯 Requirements

• 12+ years of relevant B2B marketing data operations experience
• Hands-on experience architecting and deploying context layers and AI agents at scale in marketing environments
• Deep knowledge of permissions management, data security, and regulatory compliance in AI-driven marketing operations
• Bachelor’s degree or equivalent experience; graduate degree preferred
• Proven track record of building and scaling data operations that support advanced AI use cases, including context-aware personalization and autonomous agent workflows
• Demonstrated executive presence and ability to establish immediate credibility with CMOs and enterprise stakeholders

🏖️ Benefits

• Annual bonus plan based on company and individual performance
• 401k match up to $7,200 per year
• Opportunity to purchase company stock at a discount
• Generous paid time off (PTO)
• Hybrid work environment with flexibility to work virtually or in person
• Competitive base salary range of $172,000 - $202,500 USD

Skills & Technologies

Senior

Remote

Degree Required

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Gartner, Inc.

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About Gartner, Inc.

Gartner is a global research and advisory firm providing insights, analysis, and advisory services to business leaders across IT, finance, HR, customer service, and supply chain functions. It delivers strategic guidance through research reports, benchmarking data, and access to expert advisors, helping organizations make informed decisions, reduce risk, and drive performance. Founded in 1979 and headquartered in Stamford, Connecticut, Gartner serves more than 15,000 organizations worldwide, including corporations, government agencies, and investment firms. Its offerings include conferences, consulting, and subscription-based research, supporting clients in navigating complex markets and technological change.

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