Senior Director, Campaigns & Content

Arctic Wolf Networks, Inc.

Job Overview

Location

Remote, United States

Job Type

Full-time

Full Job Description

📋 Description

• Lead the strategy, orchestration, and execution of integrated marketing campaigns aligned to Arctic Wolf’s business priorities, buyer journeys, and revenue goals.
• Build and scale a modern, AI-enabled content engine that transforms hero assets into 20–30 derivative assets across blogs, emails, landing pages, social posts, infographics, webinars, one-pagers, sales enablement, partner assets, ads, videos, and regional adaptations.
• Develop repeatable campaign frameworks defining theme, target audience, core message, hero asset, content bill of materials, channel activation plan, sales plays, partner enablement, and measurement approach.
• Partner with Product Marketing to translate positioning, messaging, use cases, buyer insights, and competitive differentiation into campaign strategies that resonate across markets.
• Collaborate with Acquisition Marketing, Field/Regional Marketing, Partner Marketing, Customer Marketing, Digital, Web, Events, and Sales teams to ensure consistent and effective campaign activation.
• Design campaigns to support the full buyer journey—from awareness and education through consideration, conversion, expansion, and retention.
• Lead the evolution of Arctic Wolf’s SEO, GEO, and AEO strategy to ensure content is discoverable, authoritative, and optimized for traditional search engines and AI-powered answer experiences.
• Partner with SEO specialist, content engineer, Web, Digital, Product Marketing, and Technical Marketing teams to define keyword strategies, topic clusters, entity coverage, structured content, and technical optimization opportunities.
• Translate campaign messaging and hero assets into search-optimized and answer-ready content experiences including web pages, blogs, FAQs, comparison content, schema-informed pages, and derivative assets.
• Establish editorial, review, and approval workflows to ensure AI-assisted content remains accurate, differentiated, on-brand, technically credible, and legally/compliance appropriate.
• Lead, coach, and develop a small team of campaign managers, a copywriter, an SEO specialist, and a content engineer, setting clear priorities, performance expectations, and development plans.
• Create an environment that balances strategic thinking, operational discipline, creative quality, experimentation, and accountability.
• Help the team adopt modern AI-enabled workflows, content production models, campaign planning practices, and performance optimization techniques.
• Clarify roles and responsibilities across campaigns and content teams to ensure focus on high-value orchestration, strategic content systems, and scalable execution.
• Serve as a key connector across Marketing, Sales, Product, and Operations teams to align campaign strategy, content planning, execution, enablement, and optimization.
• Partner closely with Product Marketing, Technical Marketing, Acquisition Marketing, Partner Marketing, Customer Marketing, Sales Enablement, Biz Apps/IT, Marketing Operations, Sales Operations, Sales Engineering, and regional teams.
• Bring structure to complex cross-functional workstreams by clarifying ownership, process, timelines, dependencies, decision rights, and success metrics.
• Influence without authority across multiple teams, balancing strategic leadership with hands-on operational problem solving.
• Drive alignment between campaign strategy and sales activation, ensuring Sales, SDRs, partners, and customer-facing teams understand the campaign narrative, target audience, value proposition, and calls to action.
• Partner with Marketing Operations, Revenue Operations, and Analytics teams to define campaign, content, SEO/GEO/AEO, and team performance metrics.
• Establish a measurement framework connecting campaign activity and content engagement to pipeline influence, audience progression, conversion, sales adoption, organic performance, and ROI.
• Use performance insights to optimize campaign strategy, content priorities, SEO/GEO/AEO opportunities, activation plans, and future investment decisions.
• Identify gaps in content coverage, buyer journey support, audience engagement, search visibility, answer relevance, and campaign execution, then build plans to improve them.
• Drive a culture of continuous improvement, experimentation, and learning across campaigns and content.

🎯 Requirements

• 10+ years of experience in B2B marketing with significant experience in campaign strategy, content strategy, demand generation, integrated marketing, SEO, or related functions
• 5+ years of people leadership experience leading campaign, content, integrated marketing, demand generation, or digital/content teams
• Proven experience building and executing integrated marketing campaigns that support pipeline, revenue growth, customer engagement, or market awareness
• Strong understanding of B2B buyer journeys, campaign planning, content strategy, sales enablement, SEO, digital content, and marketing activation channels
• Experience building scalable content processes including content planning, editorial workflows, SME engagement, agency management, AI-enabled production, and asset repurposing
• Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Operations, and external partners

🏖️ Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match and RRSP
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

Skills & Technologies

Senior

Remote

Degree Required

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Arctic Wolf Networks, Inc.

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About Arctic Wolf Networks, Inc.

Arctic Wolf Networks delivers cloud-native cybersecurity operations through a managed detection and response platform. The company provides 24×7 security monitoring, threat detection, incident response, vulnerability management, and security awareness training for mid-market and enterprise organizations. Its concierge security team model combines proprietary technology with human expertise to help clients strengthen security posture, reduce alert fatigue, and meet compliance mandates across hybrid cloud, on-premises, and industrial environments.

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