Senior Director Demand Generation

Fiddler Labs, Inc.

Job Overview

Location

Palo Alto

Job Type

Full-time

Full Job Description

📋 Description

• Lead the design, build, and scaling of a modern, AI-enabled Demand Generation center of excellence to drive enterprise growth for Fiddler Labs’ AI Observability platform.
• Establish standardized planning, execution, and measurement frameworks across segments and go-to-market routes, operationalizing best practices from high-performing demand organizations.
• Foster an experimentation culture with clearly defined hypotheses, instrumented conversion funnels, disciplined test design, and documented learnings that evolve into repeatable, scalable playbooks.
• Embed AI across marketing workflows to enhance speed, targeting precision, personalization, and productivity while strictly adhering to brand, privacy, and compliance standards.
• Own global digital acquisition programs across multiple channels to build mindshare, drive qualified traffic, and accelerate new customer acquisition for a technical B2B enterprise product.
• Build and manage a rigorous measurement framework to optimize ROI, allocate spend effectively, and guide investment strategy using AI-driven insights to refine targeting, creative, and channel mix.
• Lead campaign enablement systems to ensure consistent, high-quality execution at scale, enforcing standards for deliverability, accessibility, creative quality, messaging consistency, and engagement performance.
• Develop a Journey Optimization capability that connects lifecycle marketing, personalization, and experimentation across the customer experience to improve conversion rates and velocity.
• Define KPIs and reporting cadences for executive stakeholders to ensure transparency, accountability, and continuous improvement in demand generation performance.
• Hire, coach, and develop leaders across performance marketing, lifecycle marketing, web/CRO, ABM orchestration, and marketing operations.
• Manage demand generation budget, resource allocation, and team performance with accountability to revenue outcomes and pipeline impact.
• Partner closely with Sales, Product Marketing, RevOps, and Finance to align demand initiatives with enterprise sales motions and product-led growth strategies.
• Translate complex technical capabilities of AI Observability into compelling, clear narratives that resonate with technical buyers and C-level decision makers.
• Maintain deep fluency in modern marketing and sales technology stacks and leverage them to automate, scale, and optimize demand generation workflows.
• Represent Fiddler at industry conferences and events to strengthen brand authority and generate qualified leads in the AI and enterprise software space.
• Drive category-defining marketing narratives that position Fiddler as the leader in AI Observability and responsible AI adoption.
• Ensure all demand initiatives uphold the company’s mission of building trust and transparency into AI systems.

🎯 Requirements

• 12+ years in demand generation, growth marketing, or campaign management in B2B SaaS, ideally targeting technical buyers in enterprise data, infrastructure, developer platforms, security, or AI platforms.
• Demonstrated success scaling a demand organization through experimentation, automation, and best practices to deliver measurable pipeline and revenue growth.
• Expertise in sales-led and product-led enterprise go-to-market motions with proven ability to report on and optimize metrics that drive business outcomes.
• Fluency in applying AI to marketing workflows—including optimization, personalization, content operations, and productivity—with judgment to deploy it responsibly.
• Strong analytical orientation with experience building measurement systems, running disciplined experiments, and turning results into scalable playbooks.
• Executive presence and credibility to influence C-level and technical decision makers; ability to connect technical detail to business value clearly and compellingly.

🏖️ Benefits

• Competitive compensation + equity
• Premium health, dental & vision (100% premium coverage for employees)
• Open PTO
• 401(k) plan
• Monthly fitness reimbursement
• Paid parental leave
• Annual Caltrain pass
• Monthly in-office massages
• Fastrak reimbursement
• Lunch provided Mon–Thurs

Skills & Technologies

Senior

Remote

$270k-300k

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Fiddler Labs, Inc.

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About Fiddler Labs, Inc.

Fiddler Labs provides an enterprise platform for monitoring, explaining, and analyzing machine-learning models throughout their lifecycle. The software tracks data drift, bias, and performance anomalies, generating real-time alerts and detailed explanations to help data scientists, risk officers, and business users understand and trust AI decisions. Customers deploy Fiddler for compliance, governance, and continuous improvement of production models across financial services, healthcare, retail, and technology sectors.

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