Senior Editorial Lead

Loot Labs Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead the editorial vision, voice, and cadence across all owned channels including blog, YouTube, social media, and community platforms to establish BOXED.GG as the most engaging destination in collectibles.
• Own the end-to-end strategy and execution of the BOXED YouTube channel, including show concepts, episodic formats, talent selection, production scheduling, thumbnails, titles, and retention optimization to grow views, subscribers, and watch time.
• Build and maintain a master editorial calendar that aligns with Marketing campaigns, product launches, and seasonal events, ensuring consistent content delivery across all formats and platforms.
• Drive SEO-forward content strategy to increase branded and non-branded organic search traffic, improve rankings against competitors, and transform the BOXED blog into a top-of-funnel acquisition engine.
• Partner with Paid Media, Product, and Communications teams to align technical SEO, site structure, and on-page content with broader growth objectives and conversion goals.
• Manage and develop the Social & Community Manager, who handles daily social publishing and community engagement, while remaining ultimately accountable for community health, growth, and retention.
• Oversee content ideation, production, and publishing across X, Instagram, Facebook, and TikTok, including reactive content and cultural moments that maintain brand relevance and visibility.
• Direct a scalable roster of freelance writers, editors, and on-camera talent, negotiating rates, managing budgets, and enforcing brand and editorial standards across all contributors.
• Lead the BOXED Community Creator Program, a curated group of micro and nano creators drawn from the customer base, ensuring its strategic direction, growth, and alignment with broader marketing initiatives.
• Treat every piece of content as an on-ramp back to BOXED.GG, optimizing CTAs, landing experiences, and conversion pathways to drive site traffic, incremental purchases, and user retention.
• Establish commercially-focused KPIs for content performance, tying engagement metrics (watch time, SEO rankings, social interactions) to business outcomes like site traffic, Month 1 user activity, and Day 60 revenue retention.
• Leverage Northbeam multi-touch attribution platform to measure and attribute traffic and user actions from blog, YouTube, and social content to downstream product engagement and revenue.
• Deliver regular performance reports and translate data insights into a clear roadmap for doubling down on high-impact content and eliminating underperforming initiatives.
• Collaborate with Sr. Brand Marketing, Sr. Lifecycle Marketing, Influencer Marketing, and Communications leads to ensure consistent messaging across owned, earned, shared, and paid channels.
• Serve as the brand’s voice in long-form owned content, setting editorial quality standards and reviewing every blog post, video script, and social caption before publication.
• Monitor industry trends, competitor activity, and community sentiment to inform content strategy and ensure BOXED remains a leader in the collectibles space.
• Scale the editorial function by identifying and hiring future team members as the function grows, including potential roles in video, writing, and community management.

🎯 Requirements

• 7+ years in content marketing, editorial, or journalism with proven experience building and scaling content programs that drive organic traffic and product engagement
• Prior editor-in-chief or managing editor experience, preferably at a well-known brand or reputable outlet
• Experience running a brand blog and/or YouTube channel at scale
• Proven people management experience with direct reports
• Deep working knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console), analytics platforms (GA4, YouTube Studio, Northbeam), and CMS systems
• Experience managing freelance writers, editors, and on-camera talent

🏖️ Benefits

• Remote-first work environment with high autonomy and trust-based culture
• Opportunity to build a new editorial function from the ground up at a rapidly growing company
• Collaborative team led by veterans from Microsoft, Twitch, 2K, and Boeing
• Direct impact on product engagement through content that drives traffic, retention, and revenue

Skills & Technologies

Apache Spark

Senior

Remote

Degree Required

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Loot Labs Inc.

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About Loot Labs Inc.

Loot Labs operates a monetization platform for gaming creators and developers. It provides tools to build, distribute, and sell digital game assets, mods, and in-game items across web, desktop, and mobile storefronts. The company focuses on enabling creators to generate revenue through direct sales, subscriptions, and licensing while handling payment processing, analytics, and compliance. Founded in 2021 and headquartered in San Francisco, Loot Labs serves indie developers, streamers, and modding communities with APIs and storefront widgets that integrate into existing games and websites.

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