Senior Manager ABM & Campaigns

Fiddler Labs, Inc.

Job Overview

Location

Palo Alto

Job Type

Full-time

Full Job Description

📋 Description

• Build and scale account-based marketing (ABM) programs that drive engagement, pipeline, and revenue for Fiddler’s AI Observability platform.
• Lead ABM strategy and execution across priority accounts, industry segments, buyer personas, and pipeline goals with precision and scale.
• Design and execute integrated multi-channel campaigns spanning email, paid media, webinars, events, content, digital advertising, SDR activation, executive engagement, and sales plays.
• Develop comprehensive account journeys, campaign themes, content plans, messaging frameworks, landing page concepts, sales enablement materials, and follow-up motions.
• Leverage AI tools to enhance account research, personalize outreach at scale, repurpose content, conduct messaging tests, perform campaign QA, and analyze performance.
• Utilize data, intent signals, firmographic enrichment, engagement metrics, and funnel reporting to refine targeting, optimize orchestration, and improve conversion rates.
• Continuously test and optimize messaging, audience segments, channels, offers, content formats, and sales follow-up sequences to maximize ROI.
• Partner closely with Sales teams to align campaign execution with pipeline objectives and ensure seamless handoffs between marketing and sales motions.
• Act as a modern revenue marketer by combining strategic ABM leadership, operational campaign architecture, growth experimentation, GTM systems fluency, and editorial content judgment.
• Build lightweight AI agents, no-code automations, and signal-based selling workflows to increase efficiency and intelligence in GTM processes.
• Maintain a hands-on approach to campaign creation and optimization while also shaping high-level strategy and cross-functional alignment.
• Work from Fiddler’s Palo Alto office 2–3 days per week, with remote candidates required to be located in the Pacific Time Zone.
• Contribute to a rapidly growing early-stage startup at the forefront of AI Observability, helping shape responsible AI adoption across industries.
• Collaborate with engineering, data science, and product teams to understand AI capabilities and translate technical value into compelling go-to-market narratives.
• Use Fiddler’s own platform to monitor, evaluate, and improve AI-driven marketing outcomes, ensuring alignment with the company’s mission of building trust into AI.

🎯 Requirements

• 8+ years of B2B marketing experience in ABM, demand generation, integrated campaigns, or revenue marketing, preferably in SaaS, AI, data, cybersecurity, or enterprise software.
• Strong understanding of B2B buying committees, account segmentation, and pipeline creation.
• Hands-on experience with modern GTM tools including intent data platforms, enrichment tools, sales engagement systems, analytics platforms, and automation tools.
• Ability to build AI agents, no-code workflows, and signal-based selling motions to enhance campaign efficiency.
• Proven ability to craft compelling narratives and messaging that resonate with enterprise buyers.
• Must be able to work from Fiddler’s Palo Alto office 2–3 days per week; remote candidates must be located in the Pacific Time Zone.

🏖️ Benefits

• Competitive pay + equity (OTE $180,000–$215,000 in Bay Area, NYC, Seattle; $156,000–$198,000 in other cities)
• Premium health, dental & vision coverage (100% premium paid for employees)
• 401(k) plan with company contribution
• Open PTO policy
• Monthly fitness reimbursement
• Paid parental leave
• Lunch provided Monday–Thursday at HQ
• Annual Caltrain pass
• Monthly in-office massages
• Fastrak reimbursement
• Happy hours and ping pong tournaments
• Fully stocked snacks and drinks
• Team and company events and offsites (e.g., Las Vegas)

Skills & Technologies

Senior

Remote

$180k-215k

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Fiddler Labs, Inc.

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About Fiddler Labs, Inc.

Fiddler Labs provides an enterprise platform for monitoring, explaining, and analyzing machine-learning models throughout their lifecycle. The software tracks data drift, bias, and performance anomalies, generating real-time alerts and detailed explanations to help data scientists, risk officers, and business users understand and trust AI decisions. Customers deploy Fiddler for compliance, governance, and continuous improvement of production models across financial services, healthcare, retail, and technology sectors.

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