Job Overview
Location
Canada
Job Type
Full-time
Category
Data Science
Date Posted
August 18, 2026
Full Job Description
đź“‹ Description
- • Reports into Marketing Operations and supports the full marketing organization.
- • Owns marketing performance measurement end to end — campaign, channel, and program reporting from first touch through closed-won revenue.
- • Builds, maintains, and continuously improves the attribution and funnel models the marketing org uses to allocate budget, and clearly communicates their assumptions and limitations to stakeholders.
- • Brings AI into the marketing analytics stack — applies machine learning and LLM-based approaches to lead and account propensity scoring, pipeline forecasting, channel mix optimization, and automated anomaly detection across campaign performance.
- • Builds AI-assisted insight generation so that routine "what changed and why" questions are answered automatically and surfaced to marketing leaders, rather than sitting in an analyst queue.
- • Evaluates, pilots, and scales AI capabilities in marketing and analytics tooling, and makes clear build versus-buy recommendations grounded in measured impact rather than hype.
- • Sets the standard for responsible use of AI in marketing analytics — validates model outputs, documents assumptions, monitors for drift, and partners with Security and Legal on data handling.
- • Partners with Demand Generation and Events teams to set targets, forecast pipeline contribution, and track performance against plan.
- • Designs and maintains dashboards and self-serve reporting so marketing leaders can answer routine questions.
- • Acts as the analytics owner of the marketing data stack — Salesforce, marketing automation, and downstream warehouse tables — partnering with Marketing Ops and Data Engineering on data quality and instrumentation.
- • Delivers executive-level analysis and readouts for QBRs, board materials, and annual planning — including budget scenarios and ROI cases for new investments.
- • Raises the analytical bar across marketing through mentorship, documentation, and clear standards for how analysis is built and presented.
🎯 Requirements
- • 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function, including at least 2 years leading analysts, cross-functional projects, or both.
- • Deep, hands-on SQL skills — can independently pull, join, and validate data without waiting on another team.
- • Demonstrated ownership of B2B funnel and attribution measurement.
- • Hands-on experience applying machine learning or AI to a business problem — propensity or lead scoring, forecasting, segmentation, or automated insight generation — including a clear point of view on when a model is the right tool and when it is not.
🏖️ Benefits
- • Launch a career at one of the fastest-growing SaaS companies in North America and EMEA!
- • Comprehensive employee health and life insurance coverage
- • Competitive compensation & bonus program
- • Statutory vacation + Flexible vacation
- • Time off for your birthday & volunteering
- • Employee resource groups
- • Opportunities for team and company-wide get-togethers!
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Optro Inc.
Optro is a technology company focused on revolutionizing the way businesses manage and leverage their data. They provide an AI-powered platform designed to automate data operations, enabling organizations to extract deeper insights, improve data quality, and accelerate data-driven decision-making. Their solution addresses common challenges in data integration, transformation, and governance, making complex data processes more accessible and efficient. Optro serves a wide range of industries, empowering them to unlock the full potential of their data assets for competitive advantage and operational excellence.
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