Job Overview
Location
CA Canada (ResMed Halifax - Remote)
Job Type
Full-time
Category
Data Science
Date Posted
June 25, 2026
Full Job Description
đź“‹ Description
- • Lead ResMed Canada’s integrated provider and consumer marketing strategy aligned to commercial growth objectives across the sleep apnea category.
- • Serve as the strategic marketing partner to the Canadian commercial leadership team and product marketing teams to drive market expansion and therapy adoption.
- • Develop province-specific marketing plans that account for regional healthcare reimbursement models, referral patterns, and provider dynamics across Canada’s provinces and territories.
- • Create comprehensive campaign and creative briefs to align external agencies and internal teams on deliverables, timelines, and KPIs for all marketing initiatives.
- • Drive omnichannel marketing programs focused on increasing sleep apnea awareness, accelerating CPAP adoption, improving patient engagement, and enhancing long-term therapy adherence and retention.
- • Lead marketing initiatives supporting key consumer programs including myAir, rePAP, and reSupply to boost patient lifecycle value and resupply rates.
- • Prioritize marketing investments and allocate resources to maximize revenue growth, customer acquisition, and return on investment across all channels.
- • Partner with Sales, Product, Digital, Revenue Operations, and Communications teams to execute product launches, customer engagement campaigns, and market expansion efforts.
- • Measure and analyze campaign performance using data from Funnel.IO, Veeva Crossix, Asana, and Adobe platforms to optimize marketing outcomes and inform future strategy.
- • Build and maintain strong relationships with healthcare professionals, provider partners, key opinion leaders (KOLs), and industry organizations throughout Canada.
- • Represent ResMed at key industry conferences, trade shows, and customer-facing events to strengthen brand presence and thought leadership in the Canadian sleep health market.
- • Leverage market intelligence and analytics to identify growth opportunities, anticipate market shifts, and adapt marketing tactics to evolving healthcare regulations and consumer behaviors.
- • Ensure all marketing activities comply with Canadian healthcare advertising standards and regulatory requirements.
- • Translate commercial goals into actionable marketing plans that drive measurable outcomes in CPAP adoption, myAir engagement, rePAP participation, resupply growth, and market share expansion.
🎯 Requirements
- • Bachelor’s degree in Marketing, Business, or related field
- • 8+ years of progressive sales or marketing experience, including leadership roles in medical device, digital health, consumer health, or related industries
- • Proven success developing and executing integrated B2B and B2C marketing strategies with a track record of commercial results
- • Strong understanding of the Canadian healthcare landscape and provincial reimbursement environments
- • Based in Canada with the ability to travel domestically as required
- • Experience using reporting platforms including Funnel.IO, Veeva Crossix, Asana, and Adobe
🏖️ Benefits
- • Comprehensive medical, vision, dental, and life insurance
- • AD&D, short-term and long-term disability insurance
- • Health Savings Account (HSA) and Flexible Spending Account (FSA)
- • 401(k) and Employee Stock Purchase Plan (ESPP)
- • Employee Assistance Program (EAP) and tuition assistance
- • 15 days Paid Time Off (PTO) in first year, 11 paid holidays, 3 floating days, and 14 weeks primary caregiver or 2 weeks secondary caregiver leave
Skills & Technologies
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About ResMed Inc.
ResMed Inc. is a medical device company that designs, manufactures and distributes cloud-connected devices and software for treating sleep apnea, chronic obstructive pulmonary disease and other respiratory conditions. Its portfolio includes continuous positive airway pressure machines, masks, humidifiers, ventilators and digital health applications that enable remote patient monitoring and out-of-hospital care. Founded in 1989 and headquartered in San Diego, California, the company serves patients, physicians and payers in over 140 countries, leveraging data analytics to improve therapy adherence and reduce healthcare costs.
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