Senior Marketing Manager/Director, Payments & Merchant Growth

Coins.ph

Job Overview

Location

Taguig City, Metro Manila, Philippines

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end marketing strategy for Coins.ph’s payments and merchant growth initiatives, driving user acquisition, retention, and engagement across the Philippines.
• Develop and execute data-informed campaigns to expand the merchant network, increasing adoption of Coins.ph as a preferred payment solution for businesses and consumers.
• Collaborate with product, sales, and operations teams to align marketing initiatives with business goals and product roadmaps for payments and financial services.
• Design and manage performance marketing campaigns across digital channels including social media, search, programmatic advertising, and influencer partnerships to maximize ROI.
• Build and nurture strategic partnerships with merchants, fintechs, e-commerce platforms, and payment aggregators to integrate Coins.ph into their ecosystems.
• Analyze market trends, competitor activity, and customer behavior to identify growth opportunities and optimize marketing spend and messaging.
• Own the brand positioning of Coins.ph within the payments space, ensuring consistent, compelling, and regulatory-compliant messaging across all touchpoints.
• Create and manage marketing content including campaign creatives, landing pages, email sequences, and in-app messaging tailored to Filipino consumers and merchants.
• Monitor KPIs such as CAC, LTV, conversion rates, merchant onboarding rates, and transaction volume to evaluate campaign effectiveness and iterate strategies.
• Work closely with compliance and legal teams to ensure all marketing materials adhere to BSP regulations and financial services advertising guidelines.
• Lead a cross-functional marketing team, providing mentorship, setting performance goals, and fostering a culture of accountability and innovation.
• Present quarterly marketing performance reports and growth forecasts to senior leadership, translating data into actionable business insights.
• Represent Coins.ph at industry events, fintech summits, and merchant networking forums to strengthen brand authority and expand partnership pipelines.
• Stay ahead of crypto and digital payments trends in Southeast Asia to inform product-led marketing strategies and anticipate market shifts.
• Coordinate with customer success and support teams to gather user feedback and incorporate insights into marketing messaging and campaign design.
• Optimize the customer journey from awareness to merchant onboarding, reducing friction and improving conversion at every stage.
• Manage marketing budgets and vendor relationships, ensuring cost-efficiency while scaling impact across high-potential segments.
• Drive A/B testing and experimentation across channels to continuously improve campaign performance and user experience.
• Ensure all marketing activities reflect Coins.ph’s mission as the most trusted crypto brand in the Philippines and its regulatory standing as a BSP-licensed entity.

🎯 Requirements

• Minimum of 7 years of marketing experience, with at least 3 years in fintech, payments, or digital financial services
• Proven track record of scaling user acquisition and merchant growth in high-growth markets
• Deep understanding of digital marketing channels, performance metrics, and marketing automation tools
• Experience working with regulated financial products and compliance requirements
• Strong analytical skills with proficiency in data tools (e.g., Google Analytics, SQL, Tableau)
• Excellent leadership and cross-functional collaboration abilities

🏖️ Benefits

• Competitive salary and performance-based bonuses
• Comprehensive health and dental insurance
• Generous paid time off and flexible work arrangements
• Professional development stipend for courses and certifications
• Opportunity to work with a market-leading fintech brand in Southeast Asia
• Collaborative, mission-driven culture with impact at scale

Skills & Technologies

Senior

Onsite

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Coins.ph

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About Coins.ph

Coins.ph is a Philippines-based fintech platform (launched in 2014) that combines cryptocurrency exchange, digital payments, and mobile wallet services. It is regulated by the Bangko Sentral ng Pilipinas, holding licenses for both virtual currency exchange and electronic money issuance. Users can buy, sell, store, and send cryptocurrencies; convert between Philippine pesos and crypto; pay bills; load mobile phones; and perform remittances. The platform aims to increase financial inclusion for those underserved by traditional banking services in the Philippines.

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