Senior Paid Media Specialist

Scale Army

Job Overview

Location

Egypt

Job Type

Contract

Full Job Description

📋 Description

• Plan, execute, optimize, and report on paid media campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn to drive eCommerce growth and lead generation.
• Manage and optimize a $3M annual marketing budget across multiple advertising channels, allocating spend to maximize ROI and campaign efficiency.
• Develop data-driven paid advertising strategies aligned with B2B customer acquisition goals, targeting business audiences across industrial, manufacturing, and water/wastewater sectors.
• Lead A/B testing initiatives across creative assets, audience segments, and landing pages to improve conversion rates and campaign effectiveness.
• Track and analyze key performance metrics including CTR, CPC, CPA, and ROAS to inform strategic decisions and optimize campaign performance.
• Prepare recurring performance reports and present actionable insights to leadership with clear recommendations for improvement.
• Collaborate closely with sales, technical, marketing, and creative teams to ensure consistent messaging, alignment of campaign objectives, and optimized creative execution.
• Support cross-functional coordination to align paid media efforts with broader business growth initiatives and customer acquisition pipelines.
• Continuously refine campaign targeting and budget allocation based on performance data to improve profitability and qualified lead generation.
• Apply B2B marketing strategies to design campaigns that generate high-intent leads and support long-term business growth in competitive markets.
• Maintain strict adherence to U.S. business hours (8:15 AM – 5:00 PM CST) to ensure seamless collaboration with U.S.-based clients and internal teams.
• Demonstrate strong execution, organization, and attention to detail while managing multiple high-budget campaigns simultaneously.
• Communicate technical marketing insights clearly to non-technical stakeholders to drive alignment and informed decision-making.
• Work independently with a high degree of autonomy while actively engaging with cross-functional teams to achieve shared goals.
• Contribute to the continuous improvement of paid media processes through experimentation, performance analysis, and iterative optimization.

🎯 Requirements

• 5+ years of experience managing paid media campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Proven experience managing large advertising budgets ($3M+ annual spend)
• Demonstrated success in B2B lead generation and customer acquisition through paid media
• Experience optimizing eCommerce campaigns with a focus on ROAS and qualified lead generation
• Strong proficiency in A/B testing methodologies and campaign optimization using performance data
• Experience collaborating with cross-functional teams including sales, creative, and technical departments

🏖️ Benefits

• Fully remote work arrangement with flexibility to operate within U.S. business hours (8:15 AM – 5:00 PM CST)
• Opportunity to manage a $3M annual marketing budget and lead high-impact paid media initiatives
• Exposure to growing eCommerce and B2B environments with direct impact on business growth
• Collaborative environment working with U.S.-based clients and cross-functional teams

Skills & Technologies

Senior

Remote

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About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

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