Senior Product Designer

📋 Description

• • Rootstock Labs is seeking a highly skilled Senior Product Designer with a strong UI/UX focus to join their dynamic Product Design team. This is a pivotal, product-first role where you will be instrumental in shaping the user experience of innovative financial infrastructure built on Bitcoin. You will own the complete product design lifecycle, from initial problem identification and user research through to the delivery of intuitive, scalable, and visually compelling solutions across both web and mobile platforms. Your expertise will be crucial in translating complex user needs and business requirements into elegant, user-centered designs that drive engagement and adoption. This position offers a unique opportunity to work at the forefront of decentralized finance (DeFi) and contribute to building the future of financial services, making sophisticated financial tools accessible and user-friendly for companies, financial institutions, and their customers globally.
• • In this role, your day-to-day responsibilities will be diverse and impactful. You will lead the end-to-end product design process, ensuring that every stage, from conceptualization to final delivery, is meticulously managed and executed with a user-first mindset. A significant part of your work will involve conducting thorough user research, employing various methodologies to identify and deeply understand user pain points and unmet needs. This research will directly inform the creation of user flows, wireframes, and interactive prototypes, which you will then rigorously test to validate design decisions and gather crucial feedback. You will be responsible for translating these insights and product/business requirements into clear, intuitive, and effective design solutions. A key aspect of your contribution will be the design of high-quality user experiences that are seamless and engaging across both web and mobile applications. This includes crafting pixel-perfect UI designs with an exceptional eye for detail, focusing on layout, typography, visual hierarchy, and overall aesthetic appeal to ensure a polished and professional look and feel. Furthermore, you will play a vital role in building, maintaining, and evolving a scalable design system, ensuring consistency and efficiency across all product touchpoints. As needed, you will also be tasked with designing and producing print materials, such as brochures and event assets, to support broader business and marketing initiatives, demonstrating versatility in your design capabilities. Your collaborative efforts will be essential, working closely with Product Managers to define product strategy and features, with Engineers to ensure feasibility and smooth implementation of designs, and with Marketing teams to align product experiences with brand messaging and go-to-market strategies. You will also be responsible for conducting design quality assurance (QA) to ensure designs are implemented accurately and iterating on designs based on user feedback and performance data to continuously improve the product.
• • You will be joining Rootstock Labs, a company dedicated to building Bitcoin-secured DeFi infrastructure. They empower companies and financial institutions to offer borrowing, lending, investment, and payment solutions at a global scale. Their market focus is on businesses and financial institutions, providing them with Bitcoin-secured DeFi financial products distributed through a B2B2C model via regulated financial institutions. Rootstock Labs operates at the critical intersection of crypto infrastructure and institutional finance, enabling compliant, scalable access to decentralized financial services powered by Bitcoin. You will be part of a global, diverse team that is passionate about leveraging cutting-edge blockchain technology to revolutionize financial services. The company fosters a community-oriented environment, valuing collaboration and innovation.
• • This role offers significant opportunities for professional growth and impact. You will gain invaluable experience in designing for the rapidly evolving Web3 and DeFi space, working with cutting-edge blockchain technology. You will have the chance to deepen your expertise in end-to-end product design, from user research and strategy to high-fidelity UI execution and design system management. By collaborating closely with cross-functional teams, you will enhance your ability to translate complex technical concepts into user-friendly experiences. The opportunity to contribute to a product that aims to democratize financial services on a global scale is a significant achievement in itself. Furthermore, if you possess skills in illustration or motion design, you can significantly enhance your impact by adding custom visuals, storytelling, or motion assets to product experiences, potentially leading to new avenues for creative expression and professional development within the company. You will also develop a strong understanding of working autonomously within a remote, cross-timezone environment, a skill increasingly valuable in today's global workforce.