Senior Product Designer - Growth On-Boarding

📋 Description

• • Kraken is at the forefront of the cryptocurrency revolution, driven by a mission to accelerate global adoption and empower individuals with financial freedom and inclusion. We are a world-class team united by a deep conviction in crypto and a passion for innovation. As a Senior Product Designer focused on Growth On-Boarding, you will play a pivotal role in shaping the initial user journey, making it seamless, intuitive, and inspiring for millions worldwide. This is an exceptional opportunity to own complex design challenges within a highly data-driven team, collaborating across product, engineering, and analytics to unlock access to Kraken's diverse suite of products for both seasoned traders and newcomers alike.
• • Your primary responsibility will be to elevate the user experience of our on-boarding flows, ensuring that every new user can easily understand and engage with the potential of cryptocurrency. This involves deeply understanding user needs, identifying friction points, and designing elegant solutions that not only meet but exceed industry standards. You will be instrumental in raising the bar for design excellence within the crypto space, creating forward-thinking designs that enhance Kraken's brand reputation and establish new benchmarks for user experience.
• • You will be a key contributor to shaping and evolving Kraken's design language. This includes ensuring visual alignment across our product ecosystem while also developing unique brand expressions tailored to specific products and platforms. Your work will directly impact how users perceive and interact with Kraken, making it crucial to craft exceptional user experiences that are both aesthetically excellent and functionally robust.
• • Collaboration is at the heart of this role. You will work closely with a cross-functional team, including product managers, data analysts, and engineers, to bring your designs to life. You will also be expected to influence stakeholders, advocating for the highest standards of design quality and user-centricity throughout the product development lifecycle.
• • Ownership and accountability are paramount. You will take full ownership of your work, from initial concept to final implementation, ensuring the quality of your designs and driving measurable outcomes. This includes a commitment to staying ahead of emerging trends, leveraging customer insights, and continuously refining our design direction to ensure Kraken remains at the cutting edge.
• • You will actively participate in design reviews, providing and receiving candid, constructive feedback that fosters a culture of continuous improvement and elevates the entire design team's capabilities. Your ability to present and defend design decisions confidently to both peers and non-design audiences will be critical.
• • This role demands a data-informed approach. You will utilize both quantitative and qualitative data to guide your design decisions, with experience in A/B testing and experimentation being highly valuable. Your focus will be on impact-driven design, ensuring that your solutions deliver tangible results for both users and the business.
• • We are looking for someone who can balance user insights, business objectives, and technical feasibility to create solutions that are both innovative and practical. A strong understanding of prototyping tools and techniques is essential for effectively communicating your ideas and iterating on designs.
• • As part of a fast-growing, remote-first organization, a bias for action and the ability to thrive in a dynamic environment are key. You will be comfortable taking ownership of high-impact features and projects, collaborating effectively with peers and cross-functional partners to achieve ambitious goals.
• • We value an open and trusting team culture where honest feedback is shared to achieve the best results. You should be open-minded, collaborative, and eager to learn from feedback and iterate on your designs. Strong communication and organizational skills are essential for managing priorities and aligning with stakeholders in a remote setting.
• • A deep familiarity with human-centered design principles and research methods is expected, along with a willingness to apply them rigorously to improve user outcomes. Your ability to translate complex user needs into simple, elegant, and effective design solutions will be a defining factor in your success.
• • While not strictly required, knowledge of Bitcoin, cryptocurrency, and trading is a significant plus, as it will provide valuable context for understanding our users and the broader market. Ultimately, you will be a key player in building the future of crypto, making it more accessible and understandable for everyone.