Senior Product Designer, Ticketing, B2B2C

📋 Description

• • As a Senior Product Designer at PlayOn! Sports, you will be at the forefront of shaping the future of high school digital ticketing through our GoFan platform. This pivotal role demands an AI-forward mindset, coupled with exceptional product instincts and a mastery of interaction and visual design. Your primary objective will be to drive both user and business outcomes by leading the vision and execution of the complete B2B2C experience.
• • You will be entrusted with the end-to-end design ownership for both facets of the GoFan platform. This includes the intricate internal admin tools meticulously crafted for our valued customers – schools, athletic directors, and event organizers – ensuring their operational needs are met with intuitive and efficient interfaces. Simultaneously, you will be responsible for the consumer-facing UI, designed to delight and serve millions of fans, including parents, students, and general attendees, by providing a seamless and engaging event experience.
• • Your influence will extend across the broader ticketing ecosystem, encompassing mobile applications, web surfaces, and point-of-sale software, ensuring a cohesive and integrated user journey.
• • In this senior capacity, you will tackle complex, high-impact problem spaces. Your responsibilities will span the entire design lifecycle, from initial discovery and strategic planning to meticulous execution and continuous iteration. You will foster close collaborations with Product Managers, Engineers, and Go-to-Market teams, working synergistically to expand GoFan’s market reach into new territories and attract diverse customer segments.
• • A key aspect of your role will involve reframing and visualizing the next strategic evolution of GoFan’s product vision and market positioning. This entails ensuring the platform not only continues to deliver a frictionless and trustworthy experience for consumers but also scales its administrative tooling to adeptly meet the evolving operational demands of new audiences and event types.
• • Critically, we expect you to be a pioneer in leveraging Artificial Intelligence within the design process. This includes utilizing AI to efficiently process and synthesize vast amounts of customer and consumer insights, informing design decisions with data-driven clarity. Furthermore, you will employ AI-powered tools to accelerate the design iteration cycles, pushing creative boundaries and delivering impactful changes at an unprecedented pace.
• • The outcomes you will directly deliver are substantial and far-reaching. You will drive the next significant evolution of the GoFan experience across both administrative and consumer interfaces, strategically shaping how the platform effectively serves new markets while steadfastly maintaining the inherent simplicity and unwavering reliability that our existing customers have come to trust.
• • You will design and implement seamless, conversion-oriented B2C experiences that profoundly elevate the fan journey, from the initial stages of event discovery through to the final moments of checkout and entry.
• • Concurrently, you will craft highly efficient and remarkably intuitive B2B admin workflows. These workflows will empower event organizers with the tools they need to effortlessly manage events, ticketing operations, comprehensive reporting, and customer service functions, thereby minimizing friction and maximizing operational efficiency.
• • Your design expertise will be instrumental in creating flexible and scalable UI components and workflows. These will be adaptable to the diverse needs of emerging customer types and complex event structures, ensuring the platform remains robust and versatile across both sides of the B2B2C equation.
• • You will actively leverage AI to synthesize critical customer and consumer insights, directly informing your design decisions and proactively pushing design changes. This AI-driven approach will significantly accelerate the transition from initial insight to tangible design iteration.
• • You will play a crucial role in collaboratively defining and visually articulating the future strategic vision of GoFan, ensuring that the design direction remains tightly aligned with overarching product and brand strategies.
• • Furthermore, you will actively contribute to the development and ongoing evolution of our design system, championing consistency, ensuring accessibility standards are met, and promoting scalability across an ever-expanding B2B2C product ecosystem.