Senior Product Marketing Manager

Wealth.com Inc.

Job Overview

Location

Hybrid, New York, Tempe, San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Own positioning, messaging, and go-to-market strategy for Wealth.com's product suite, with a growing focus on our enterprise segment as you ramp into the role
• Lead end-to-end product launches from positioning and messaging to internal enablement and external communications
• Partner cross-functionally with Product, Sales, and Customer Success to ensure new features and products land clearly with enterprise clients and drive adoption
• Build and execute lifecycle and email marketing campaigns that support activation, adoption, and retention across the client journey
• Develop and maintain sales enablement assets (competitive battlecards, talk tracks, and collateral) that help our sales and CS teams win and grow enterprise accounts
• Conduct competitive analysis and voice-of-customer research to sharpen positioning and inform roadmap and GTM decisions
• Leverage AI tools to accelerate research, content development, and campaign execution, continuously looking for ways to do more with a lean team
• Represent the voice of the enterprise customer internally, ensuring their needs and feedback shape both product and go-to-market strategy

🎯 Requirements

• 3–6 years of experience in product marketing, ideally within B2B SaaS
• Experience developing differentiated positioning and messaging frameworks, and translating complex product functionality into clear, compelling narratives for different audiences
• Hands-on email marketing execution experience, building, testing, and optimizing campaigns in platforms like Customer.io, HubSpot, or similar
• Data-driven approach to the role: comfortable defining and tracking launch effectiveness, feature adoption, and other GTM metrics, and using that data to inform decisions
• Demonstrated comfort using AI tools to work faster and more effectively, for research, content creation, competitive analysis, or campaign execution
• Experience building sales enablement content (battlecards, talk tracks, one-pagers) that sales teams actually use
• Comfortable owning work end-to-end, from strategy through hands-on execution, managing multiple concurrent launches and competing deadlines in a lean, fast-moving team

🏖️ Benefits

• Competitive salary
• Hybrid work arrangement in New York City, San Francisco, or Phoenix (3x a week)
• Excellent medical, dental, and vision insurance options, with low-cost premium structures that demonstrate our commitment to offering great value to our employees
• 100% company-paid basic life insurance, short-term and long-term disability insurance
• 100% paid parental leave upon eligibility
• Company equity managed through Carta
• 401k with match and 100% vesting upon hire
• Flexible PTO in an environment where taking time off to relax or recharge is supported and encouraged
• Take time off for holidays—and yes, your birthday counts too. Celebrate, relax, and recharge without thinking twice
• Free estate planning for life!

Skills & Technologies

Senior

Hybrid

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Wealth.com Inc.

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About Wealth.com Inc.

Wealth.com is a digital estate-planning platform that helps individuals create, store and share legal documents such as wills, trusts and advance directives. The cloud-based service guides users through attorney-approved templates, supports real-time collaboration with family and advisors, and provides secure document vaults with bank-level encryption. Integrated tools track assets, beneficiaries and final wishes while offering optional legal review and notarization. Designed for U.S. residents, the platform updates plans automatically when laws or personal circumstances change and delivers 24/7 access via web and mobile applications.

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