Senior Product Marketing Manager (remote, UTC 2 to UTC-4)

📋 Description

• • Own the end-to-end go-to-market strategy for Checkly’s Monitoring-as-Code platform, translating complex technical capabilities into crisp, differentiated messaging that resonates with developers, SREs, and DevOps teams worldwide.
• • Partner daily with Product Engineering from early discovery through GA to shape roadmap priorities, craft positioning, and ensure every feature ships with a launch plan, sales enablement assets, and measurable adoption targets.
• • Build and continuously refine the “Checkly story” within the broader development ecosystem—mapping how synthetic monitoring, alerting, and deep observability fit into CI/CD workflows and modern cloud-native stacks.
• • Drive high-impact product launches that span blog posts, landing pages, webinars, release notes, and community announcements; coordinate design, demand-gen, and field teams to hit awareness, pipeline, and activation KPIs.
• • Produce thought-leadership content that positions Checkly as the opinionated voice on reliability: technical whitepapers, benchmark reports, customer case studies, and conference talks that elevate our brand and fuel inbound interest.
• • Own competitive and market intelligence—run win/loss interviews, track analyst reports, and surface insights that sharpen pricing, packaging, and roadmap decisions.
• • Create persona-based messaging frameworks, battlecards, and demo scripts that arm Sales and Customer Success to articulate value, overcome objections, and accelerate deal velocity.
• • Establish and evangelize metrics-driven marketing: define OKRs for every launch, instrument dashboards in HubSpot and product analytics, and iterate rapidly based on funnel data.
• • Lead cross-functional “squad” rituals—stand-ups, retros, and async updates—to keep Product, Marketing, Sales, and CS aligned on timelines, deliverables, and customer feedback loops.
• • Champion the voice of the customer globally; synthesize NPS comments, GitHub issues, and Slack community chatter into actionable insights that improve product-market fit and retention.
• • Mentor junior PMMs and contractors, setting high standards for storytelling, project management, and data hygiene in a fully remote, async-first culture.
• • Experiment with new channels—developer newsletters, podcasts, Twitch streams, and open-source partnerships—to reach untapped audiences and drive exponential growth.
• • Collaborate with Finance and Leadership to model ARR impact of pricing changes, packaging tiers, and expansion motions, ensuring every initiative ladders up to company-level revenue goals.
• • Represent Checkly at industry events, customer councils, and advisory boards, gathering real-time feedback that feeds back into roadmap prioritization and messaging refinement.
• • Maintain a living product-marketing wiki and asset library so that every team member can self-serve the latest decks, one-pagers, and demo videos without friction.