Senior Product Marketing Manager, WebApp

Horizon3.ai, Inc.

Job Overview

Location

US, Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end go-to-market strategy, messaging, and positioning for the NodeZero WebApp Pentesting product line from launch to market dominance.
• Architect a pipeline-driven product launch framework that positions product marketing as a core revenue driver, not a support function.
• Define target personas across Enterprise, Mid-Market, and Commercial segments, mapping product narratives directly to clear conversion paths.
• Drive competitive positioning by dismantling legacy DAST incumbents and exposing limitations of fragile, unscalable "agentic AI" wrappers in the AppSec and ASPM space.
• Educate the market on the production risks, exploding token costs, and erratic inconsistency of generic AI solutions, while positioning NodeZero’s deterministic foundation with surgical AI as the only enterprise-grade alternative.
• Develop proof-first product content, technical teardowns, and competitive battlecards to arm sales teams in contested deals.
• Partner tightly with Product Leadership and Engineering to translate complex offensive security capabilities—such as autonomous, production-safe exploitation of BOLA and IDOR flaws—into clear, hype-free value propositions.
• Serve as the critical feedback loop between market realities, buyer pushback, and the product roadmap to inform feature prioritization and iteration.
• Own technical enablement for the direct sales force, SDRs, and channel partners including major VARs, resellers, and distribution partners.
• Build trust with skeptical developers, AppSec leads, and red teamers by delivering zero false positives, while elevating the message to CISOs and VP-level stakeholders to communicate platform-wide cyber-resilience.
• Establish foundational sales tools, processes, and customer story pipelines required to scale the WebApp Pentesting product line.
• Track launch metrics and pipeline attribution using Salesforce and product analytics tools to ensure measurable ROI.
• Travel up to 20% for key product launches, major industry events, customer interviews, and internal offsites, with expenses reviewed and approved by manager.

🎯 Requirements

• 5+ years of B2B product marketing experience (or 8+ years for Senior PMM) with a focus on launching and scaling complex technical products in high-growth SaaS or cybersecurity companies.
• Non-negotiable drive: High-agency, self-starting execution in greenfield environments where processes do not yet exist.
• Deep technical chops: Background as a former security practitioner, pen tester, technical marketer, or technical PMM with hands-on experience shipping AppSec, ASPM, or AI-driven security products; understanding of application architecture and adversarial mindset beyond cybersecurity acronyms.
• Dual-altitude communication: Ability to build trust with technical practitioners demanding production safety while translating technical truths into business resilience metrics for CISOs.
• Demonstrated capability to manage high-stakes product launches, cross-functional lifecycles, and performance frameworks with a clear ROI lens.
• Proficiency with Salesforce and product analytics tools for tracking launch metrics and pipeline attribution.

🏖️ Benefits

• Competitive salary range of $148,000–$182,000 annually, plus equity in the form of stock options.
• Health, vision, and dental insurance for employee and family.
• Flexible vacation policy and generous parental leave.
• Inclusive, diverse, and collaborative culture that values respect, ownership, and results.
• Growth opportunities within a dynamic, fast-growing cybersecurity company.
• Remote-first work model with optional hybrid access to Chicago office; travel up to 20% for events and customer engagements.

Skills & Technologies

Senior

Remote

$148k-182k

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Horizon3.ai, Inc.

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About Horizon3.ai, Inc.

Horizon3.ai provides autonomous security testing and attack surface management software. Its NodeZero platform continuously assesses enterprise networks, clouds, and applications to find exploitable weaknesses, validate fixes, and prioritize risks. The company serves Fortune 500, government, and mid-market organizations seeking proactive defense without manual red teams.

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