Job Overview
Location
Sydney, Australia
Job Type
Full-time
Category
Social Media Manager
Date Posted
February 18, 2026
Full Job Description
đź“‹ Description
- • Are you a seasoned social media strategist with a passion for fashion and a proven track record of driving engagement and commercial success? Showpo, a leading Australian-owned, global, social media-led e-commerce brand, is seeking an exceptional Senior Social Media Specialist to join our dynamic team in Sydney. This is an unparalleled opportunity to shape the social narrative of a brand that's redefining fashion retail for the new generation and is celebrated as one of Australia's true global success stories.
- • Founded in 2010 from our Founder & CEO Jane Lu's garage, Showpo has disrupted the traditional retail model, evolving into a global fashion destination. We pride ourselves on empowering women worldwide and have established ourselves as one of Australia's largest and most successful social media brands. Now, at an exciting juncture with ambitious plans for 2026, we are looking for a talented individual to lead the day-to-day execution and optimisation of our social media presence.
- • In this pivotal role, you will be instrumental in ensuring Showpo's social media presence is not only elevated and platform-native but also delivers significant commercial impact. You will own the entire social content ecosystem across our key channels, from strategic content planning and execution to fostering deep creator and community engagement, and driving performance-led optimisation.
- • Your responsibilities will span the strategic development and implementation of engaging social media campaigns that resonate with our target audience. This includes conceptualising and overseeing the creation of compelling content that aligns with Showpo's brand voice and aesthetic, ensuring it is tailored for each specific platform to maximise reach and engagement.
- • You will be at the forefront of community management, actively engaging with our followers, responding to comments and messages, and cultivating a loyal and interactive online community. Building and nurturing relationships with key influencers and content creators will also be a significant part of your role, ensuring authentic brand representation and expanding our reach through strategic collaborations.
- • Performance analysis and optimisation will be central to your success. You will be responsible for monitoring social media metrics, analysing campaign performance, and deriving actionable insights to continuously improve our strategies and achieve our business objectives. This involves staying abreast of the latest social media trends, algorithm changes, and emerging platforms to ensure Showpo remains at the cutting edge.
- • Collaboration is key in this role. You will work closely with our Brand, Creative, E-commerce, and Marketing teams to ensure seamless integration of social media efforts with broader marketing initiatives. Your insights will help shape brand messaging, product launches, and promotional campaigns, ensuring social content effectively strengthens our brand world, deepens audience connection, and directly contributes to business growth.
- • This role offers the chance to work on exciting projects and contribute to the strategic vision for Showpo's social media evolution, particularly as we gear up for significant growth and innovation in 2026. You will have the autonomy to experiment with new content formats, platforms, and engagement strategies, pushing the boundaries of what's possible in social media marketing.
- • We are looking for someone who is not just a manager of social media, but a true storyteller, a community builder, and a data-driven strategist. If you are passionate about fashion, thrive in a fast-paced environment, and are eager to make a tangible impact on a globally recognised brand, this is the perfect opportunity for you.
- • Key responsibilities will include:
- • Developing and executing comprehensive social media strategies aligned with Showpo's brand objectives and marketing calendar.
- • Managing the end-to-end content creation process for social media, including ideation, copywriting, and coordination with the creative team.
- • Overseeing the daily management and scheduling of content across all relevant social media platforms (e.g., Instagram, TikTok, Facebook, Pinterest).
- • Driving community engagement by actively monitoring conversations, responding to user inquiries, and fostering a positive and interactive brand community.
- • Identifying, building, and managing relationships with relevant influencers and content creators to amplify brand reach and authenticity.
- • Analysing social media performance data, generating regular reports, and translating insights into actionable optimisation strategies.
- • Staying ahead of industry trends, platform updates, and emerging technologies to identify new opportunities for Showpo.
- • Collaborating effectively with cross-functional teams to ensure cohesive brand messaging and integrated campaign execution.
- • Contributing to the strategic planning for future social media initiatives and campaigns, particularly in preparation for 2026.
- • Managing social media advertising campaigns, including budget allocation, targeting, and performance monitoring.
- • This role is ideal for a proactive, creative, and analytical individual who is passionate about the intersection of fashion, social media, and e-commerce. You will be a key player in shaping the future of Showpo's digital presence and driving its continued success on a global scale.
🎯 Requirements
- • Proven experience as a Social Media Manager or Senior Social Media Specialist, with a strong portfolio showcasing successful campaigns and community growth.
- • Deep understanding of major social media platforms (Instagram, TikTok, Facebook, Pinterest, etc.), their algorithms, best practices, and advertising capabilities.
- • Excellent copywriting, communication, and interpersonal skills, with a keen eye for detail and brand voice.
- • Strong analytical skills with the ability to interpret data, generate insights, and optimise social media strategies for performance.
- • Experience in influencer marketing and community management, with a demonstrated ability to build and nurture online communities and creator relationships.
🏖️ Benefits
- • Competitive salary package commensurate with experience.
- • Opportunity to work with a globally recognised and rapidly growing fashion e-commerce brand.
- • Vibrant and supportive team culture in a dynamic Sydney-based office.
- • Generous employee discount on Showpo products.
- • Opportunities for professional development and career advancement within the company.
Skills & Technologies
Senior
Onsite
About Showpo
Showpo is an Australian online fashion retailer founded in 2010. It offers a wide range of trendy clothing, shoes, and accessories for women, targeting a young and fashion-conscious demographic. The company is known for its fast fashion approach, regularly updating its collections to reflect current styles and trends. Showpo emphasizes affordability and accessibility, making it a popular choice for budget-friendly fashion. They ship internationally, reaching a global customer base. The brand has built a strong presence through social media marketing and influencer collaborations, positioning itself as a go-to destination for on-trend, affordable womenswear.
