Job Overview
Location
Brazil
Job Type
Full-time
Category
Data Science
Date Posted
June 13, 2026
Full Job Description
đź“‹ Description
- • Launch and own the Brazilian market for a D2C subscription product from zero, establishing paid user acquisition presence across all channels.
- • Define and execute the country strategy for Brazil, including channel selection, audience targeting, creative direction, and performance measurement, with the goal of scaling to a seven-figure monthly ad budget.
- • Manage and optimize paid campaigns across global platforms (e.g., Meta, Google) and identify, test, and scale Brazilian-specific local ad networks and traffic sources.
- • Own relationships with local Brazilian advertising vendors and platforms to drive volume and efficiency.
- • Develop Brazil-specific creative briefs grounded in deep cultural and audience insights, working closely with the creative team to localize messaging, language, and formats.
- • Continuously test and iterate localized creatives and offers based on performance data to maximize conversion rates and reduce CAC.
- • Build custom performance models, dashboards, and reporting frameworks using Excel, Tableau, and Mixpanel to track LTV:CAC, ARPU, and ROAS.
- • Drive data-driven budget allocation decisions across channels to ensure positive return on ad spend and predictable, scalable growth.
- • Partner with the data team to apply attribution insights to country-level scaling decisions and refine targeting strategies.
- • Present a clear, data-backed weekly country strategy to stakeholders, including results, performance analysis, and next-step recommendations.
- • Maintain full accountability for Brazil’s subscription volume and growth targets, regardless of channel mix or source of performance.
- • Operate autonomously with minimal oversight, proactively identifying growth opportunities and resolving performance issues before they impact results.
- • Maintain high performance under pressure by managing multiple campaigns, tests, and reporting streams simultaneously without compromising quality or accuracy.
- • Communicate clearly and directly with cross-functional teams and leadership, translating complex performance data into actionable insights and strategic recommendations.
- • Ensure all user acquisition activities comply with local Brazilian advertising regulations and cultural norms to maximize relevance and compliance.
- • Leverage fluency in Brazilian Portuguese to authentically connect with the audience and guide creative and messaging decisions.
- • Use working English to collaborate effectively with global stakeholders and cross-regional teams.
- • Maintain rigorous analytical discipline — all decisions must be grounded in data, not intuition, with clear metrics driving every budget, scaling, or pause decision.
- • Scale the market rapidly while maintaining efficiency, ensuring CAC remains below LTV thresholds and ROAS remains consistently positive.
🎯 Requirements
- • 3+ years of hands-on paid user acquisition experience for D2C subscription products (web-to-web)
- • Proven track record of launching and scaling Brazil as a market with ownership of country-level targets and results
- • Experience managing $100k+ in monthly ad spend with clear ROI accountability
- • Hands-on experience with Brazilian local ad networks and traffic sources beyond global platforms
- • Deep knowledge of the Brazilian audience — segments, messaging, and creative codes that convert
- • Fluent Brazilian Portuguese plus working English for stakeholder communication
- • Advanced Excel skills plus proficiency in Tableau and Mixpanel — ability to build custom performance models and frameworks
🏖️ Benefits
- • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
- • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize well-being, without counting days
- • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
- • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
- • Flexible Independent Contractor Agreement: Unlock flexibility, autonomy, and entrepreneurial opportunities with tax advantages, reduced employment obligations, and freedom to work from anywhere
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Ruby Labs Ltd.
Ruby Labs Ltd. is a London-based product studio that builds and scales consumer subscription mobile and web applications. The company focuses on health, wellness, and productivity verticals, developing apps such as Hint, Able, and the award-winning fitness platform FitCoach. Using data-driven growth and proprietary technology, Ruby Labs rapidly prototypes, launches, and iterates products to serve millions of global users. The team combines engineering, product design, and performance marketing expertise to create sustainable digital businesses. Founded in 2018, Ruby Labs operates a portfolio of self-funded apps, emphasizing user privacy, scientific validation, and long-term customer value.
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
Similar Opportunities
SEI Foundation
4 months ago
PactFi Inc.
7 days ago
Ambrook Inc.
2 months ago
Mirakl Labs Inc.
2 months ago