SEO Manager - SEO & AI Search

📋 Description

• • The SEO Manager is responsible for scaling Allica’s visibility and customer growth across traditional search engines (e.g. Google, Bing) and AI platforms (e.g. ChatGPT, Google AI Overviews).
• • This is a hands-on role that combines strategy and execution, working across our Business Bank Account and Lending products.
• • You’ll own the key SEO pillars - including technical, content, off-page, and E-E-A-T - using AI and automation to improve productivity and results.
• • You’ll translate visibility into commercially measurable growth, with the opportunity to shape and grow the SEO team as performance scales.
• • Own the SEO growth strategy and roadmaps across Technical, Content, Off-Page, and E-E-A-T.
• • Define what Allica should be visible for, where it should be visible, and how success is achieved.
• • Ensure technical site health and performance across crawlability, indexation, site architecture, structured data, and Core Web Vitals.
• • Own keyword strategy, content gap analyses, and on-page optimisations to deliver pages that rank strongly and convert.
• • Strengthen E-E-A-T signals across Allica’s content, establishing authority with both search engines and prospective customers.
• • Build domain authority and trust through off-page SEO, acquiring high-quality backlinks, brand mentions, and relevant citations.
• • Increase Allica's presence, citations, and recommendation share across AI platforms (including ChatGPT, Gemini, Google AI Overviews, Claude, and Perplexity).
• • Optimise site content, schema, and entity relationships to ensure AI platforms understand, cite, and recommend Allica effectively.
• • Build reporting to monitor AI citation frequency, prompt positioning, referral traffic, and competitive share of voice.
• • Own end-to-end SEO reporting including visibility, traffic, and commercial metrics.
• • Own the SEO tool stack and analytics setup, ensuring data accuracy and actionable insights.
• • Build AI-assisted workflows to streamline content creation, technical audits, and data analysis.
• • 4+ years hands-on SEO experience (ideally within B2B, fintech, or regulated industries) with a proven track record of driving measurable commercial results.
• • Proven ability to build authority and trust through high-quality content, entity signals, and author/brand credibility.
• • Hands-on experience optimising content, schema, and entities for AI platforms.
• • Strong technical knowledge including crawling, indexation, site architecture, Core Web Vitals, redirects, canonicals, and structured data (Schema.org http://Schema.org).
• • High proficiency with tools such as Google Search Console, GA4, Ahrefs, Screaming Frog, and SEOmonitor.
• • Comfortable working directly inside CMS platforms (e.g. HubSpot) with basic HTML/CSS knowledge to implement rapidly.
• • Strong data analysis skills using Excel, SQL, and/or Python, as well as other analytics and visualisation tools.
• • Able to communicate SEO performance and recommendations to technical and non-technical audiences.
• • Knowledge of multi-market SEO including hreflang, localisation, domain strategy.
• • Analytical and data-driven - comfortable making decisions from performance metrics.
• • Scrappy and self-starting, working with speed and autonomy.
• • Uses AI tools and automation to enhance efficiency and results.
• • A fast learner who thrives in high-growth, fast-moving environments.
• • Motivated by impact and passionate about helping established businesses thrive through better banking
• • Full onboarding support and continued development opportunities
• • Options for flexible working
• • Regular social activities
• • Pension contributions
• • Discretionary bonus scheme
• • Private health cover
• • Life assurance
• • Family friendly policies including enhanced Maternity & Paternity leave
• • Don’t tick every box?
• • Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!
• • Flexible working
• • We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.
• • Diversity
• • We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.