Social Media Community Specialist - UK

📋 Description

• • BJAK is revolutionizing financial services across Southeast Asia, and we're looking for a dynamic Social Media & Community Specialist to join our growing team in London (with remote flexibility). As Southeast Asia's largest insurance and financial services platform, headquartered in Malaysia, BJAK.com empowers millions of users by providing access to affordable, transparent, and simplified financial products. Our innovative approach leverages proprietary technologies, including custom APIs and AI-driven engines, to demystify complex services like insurance and investments. We currently operate across Malaysia, Taiwan, and Japan, and are actively developing next-generation AI systems to fundamentally transform the financial services experience in the ASEAN region. This is an exceptional opportunity to join a company that fosters rapid growth, encourages big thinking, and enables individuals to make a tangible, meaningful impact.
• • We are seeking a highly creative and strategically-minded Social Media & Community Specialist who will be instrumental in developing and executing our social media strategy. The ideal candidate possesses a proven ability to craft compelling, engaging content, cultivate vibrant online communities, and significantly enhance brand awareness and audience engagement. You will be at the forefront of social media trends, utilizing data-driven insights to effectively reach and resonate with our diverse target audiences. Your role will be pivotal in shaping BJAK's online presence and fostering a strong connection with our users.
• • Key Responsibilities:
• • Develop, implement, and manage comprehensive social media strategies aligned with BJAK's overarching marketing objectives and business goals. This includes defining target audiences, setting key performance indicators (KPIs), and outlining tactical approaches for each platform.
• • Create, curate, and schedule high-quality, engaging, and platform-specific content across our primary social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and potentially emerging platforms. Content should encompass a variety of formats such as text, images, videos, infographics, and interactive elements.
• • Actively monitor social media channels for brand mentions, relevant industry conversations, and user feedback. Engage with our audience in a timely, professional, and brand-consistent manner, fostering positive interactions and building community.
• • Proactively identify and respond to customer inquiries, comments, and concerns on social media, escalating issues to relevant internal teams when necessary, and ensuring a high level of customer satisfaction.
• • Plan and execute social media campaigns, including paid social advertising initiatives, to drive specific marketing outcomes such as lead generation, website traffic, app downloads, or event registrations.
• • Track, analyze, and report on the performance of all social media activities using relevant analytics tools. This includes monitoring key metrics such as reach, engagement, follower growth, website traffic, conversion rates, and sentiment.
• • Provide actionable insights and data-driven recommendations based on performance analysis to optimize ongoing strategies, improve content effectiveness, and enhance overall campaign ROI.
• • Stay abreast of the latest social media trends, platform updates, algorithm changes, emerging technologies, and best practices in digital marketing and community management. Propose and implement innovative strategies to maintain a competitive edge.
• • Collaborate closely with cross-functional teams, including Marketing, Product, Customer Support, and Design, to ensure cohesive messaging, integrated campaigns, and alignment of social media efforts with broader business initiatives.
• • Develop and maintain a social media content calendar, ensuring a consistent and timely flow of relevant content.
• • Manage and grow BJAK's online community, encouraging user-generated content, facilitating discussions, and nurturing brand advocates.
• • Assist in the development of social media guidelines and best practices for the organization.
• • Contribute to the overall brand narrative and voice, ensuring consistency across all digital touchpoints.
• • Conduct competitive analysis to understand competitor strategies and identify opportunities for differentiation.
• • Prepare and present regular performance reports and strategic recommendations to key stakeholders, demonstrating the value and impact of social media efforts.
• • Contribute to the continuous improvement of social media tools and processes.
• • Embrace a fast-paced, high-execution work environment, demonstrating agility and adaptability in responding to evolving market dynamics and campaign needs.
• • Foster a creative mindset, actively seeking opportunities for innovative storytelling and audience engagement that aligns with BJAK's mission and values.
• • Maintain meticulous attention to detail in all aspects of content creation, campaign execution, and reporting, ensuring accuracy and professionalism.
• • This role offers a unique chance to shape the digital voice of a rapidly expanding fintech leader, contributing directly to our mission of making financial services accessible to millions.