Job Overview
Location
Remote
Job Type
Full-time
Category
Social Media Manager
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • **Own and Elevate the Brand's Social Media Presence:** This role is pivotal in shaping and executing the brand's entire social media strategy. You will be the driving force behind creating a compelling and consistent online presence, ensuring it aligns perfectly with the brand's design-driven, product-focused ethos across both B2B and B2C channels.
- • **Develop and Implement a Strategic Content Calendar:** Take charge of developing and managing a rolling 30-60 day social media content calendar. This isn't about high volume; it's about thoughtful planning, focusing on quality, engagement, and strategic alignment with key business objectives. You'll recommend the optimal posting cadence based on data-driven insights and audience response, ensuring every post serves a purpose.
- • **Craft Engaging and On-Brand Content:** Go beyond basic scheduling. You will be responsible for writing clear, concise, and captivating social media copy that is meticulously tailored to each platform's nuances. This includes leveraging existing brand assets, photography, and creating light original content to tell the brand's story effectively.
- • **Contribute to Short-Form Video Creation:** Dive into the dynamic world of short-form video. You'll assist in creating and editing engaging content for platforms like Instagram Reels and TikTok, utilizing tools such as CapCut to bring creative concepts to life.
- • **Bridge Social Media with Broader Marketing Campaigns:** Seamlessly integrate social content with overarching marketing initiatives. You will collaborate closely with internal teams to translate campaign objectives, product launches, trade show participation, and seasonal promotions into social-ready narratives.
- • **Drive Long-Form Content Creation:** Play a key role in developing longer-form content that deepens brand storytelling and supports product launches. This includes drafting blog posts that resonate with target audiences and provide valuable insights.
- • **Repurpose Content Across Channels:** Maximize the impact of existing content by skillfully repurposing blog posts, website copy, and campaign materials into engaging social media posts, captions, and concise messaging suitable for various platforms.
- • **Support Email Marketing Efforts:** Contribute to the brand's email marketing strategy by drafting compelling content for both consumer-facing promotions and trade-facing campaigns. This involves crafting effective subject lines, headlines, and short-form body copy that drive action and engagement.
- • **Ensure Consistent Brand Voice and Messaging:** Maintain an unwavering commitment to the brand's voice, tone, and positioning across all communication channels. You will be a guardian of brand consistency, ensuring a unified message whether it's on social media, in an email, or on the website.
- • **Foster Community Engagement and Growth:** Actively monitor social media channels, engaging with followers through comments and direct messages. The goal is to cultivate meaningful, on-brand interactions that build a strong community and enhance brand affinity.
- • **Leverage Audience Insights:** Surface valuable audience insights, questions, and feedback gathered from community interactions. This information will be crucial for informing future content strategies and campaign development.
- • **Track, Analyze, and Optimize Performance:** Diligently track and report on key social media performance metrics, including engagement rates, reach, follower growth, and content effectiveness. Use this data to identify high-performing organic content and recommend strategic paid promotion opportunities.
- • **Refine Strategy with Data:** Employ a data-informed mindset to continuously refine content strategy, posting cadence, and creative direction. Your ability to translate performance insights into actionable improvements will be key to ongoing success.
- • **Collaborate Cross-Functionally:** Work in close partnership with the internal marketing team, design partners, and digital marketing leadership to ensure all content efforts are strategically aligned and cohesive.
- • **Contribute to Campaign Ideation:** Bring your creative thinking to the table by actively participating in campaign ideation, suggesting innovative content themes, unique angles, and compelling storytelling approaches.
- • **Integrate into a Lean, Collaborative Team:** Function as an integral member of a small, highly collaborative marketing team. Be prepared to contribute ideas and adapt priorities as needed to support key marketing moments, while maintaining a sharp focus on social media and content responsibilities.
- • **Reduce Reliance on External Agencies:** Through reliable and high-quality contributions across social, content, and email channels, you will help reduce the need for external agency support, demonstrating the value of in-house expertise.
- • **Embrace Ownership and Impact:** This role offers a unique opportunity to take significant ownership of a brand's social media and content presence within a forward-thinking, design-centric organization. You will directly influence how the brand communicates, tells its stories, and connects with its audience across diverse B2B and B2C initiatives.
🎯 Requirements
- • Minimum of 3 years of demonstrated experience managing social media for a brand or company, with a proven track record of owning both strategy development and hands-on execution.
- • Proven experience in writing longer-form content, such as blog posts, website copy, or comprehensive campaign narratives, showcasing strong storytelling and communication skills.
- • Experience working within or collaborating effectively with lean or small marketing teams, demonstrating adaptability and a collaborative spirit.
- • Strong written English proficiency, with the ability to adapt tone and voice to align with specific brand guidelines and target audiences.
- • Familiarity with short-form video editing tools (e.g., CapCut) is highly desirable, indicating an understanding of current social media content trends.
- • Experience writing or supporting email marketing content is a significant plus, demonstrating versatility in content creation across multiple digital channels.
🏖️ Benefits
- • Fully remote work environment, offering flexibility and work-life balance.
- • Opportunity to take significant ownership and drive strategy for a design-driven brand.
- • Collaborative and lean marketing team environment that values thoughtful strategy and high-quality execution.
- • Exposure to diverse B2B and B2C marketing initiatives, including product launches, trade shows, and seasonal campaigns.
- • Chance to contribute to shaping brand storytelling and audience engagement across multiple content channels (social, email, long-form).
- • Potential for growth and development within a company that prioritizes strategic thinking and impactful content creation.
Skills & Technologies
Remote
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