Social Media Content Specialist

📋 Description

• • Are you a creative powerhouse with a passion for crafting thumb-stopping social media content? Scale Army Careers is seeking a talented Social Media Content Specialist to join our dynamic, client-focused team. This fully remote role is perfect for individuals based in LATAM, Africa, and Eastern Europe who are eager to contribute to a diverse portfolio of brands and deliver innovative social media solutions.
• • In this pivotal role, you will be at the forefront of conceptualizing, designing, and producing engaging social media content that resonates across a multitude of platforms. Your expertise will be crucial in bringing client visions to life, ensuring every piece of content is not only visually compelling but also strategically aligned with campaign objectives and brand identities. You'll be instrumental in shaping the online presence of various brands, driving engagement, and achieving measurable results.
• • **Content Creation & Design Excellence:**
• • Spearhead the design and production of visually stunning social media content tailored for leading platforms such as Facebook, Instagram, TikTok, LinkedIn, Snapchat, and Twitter (X). Your creativity will be the driving force behind graphics, videos, and multimedia assets that capture attention and adhere strictly to brand guidelines and overarching campaign goals.
• • Take ownership of developing and meticulously managing content calendars. This involves ensuring a consistent, timely, and on-brand delivery of content, maintaining a seamless flow of engaging material that keeps audiences hooked and informed.
• • You will be expected to translate complex brand messages into easily digestible and visually appealing social media narratives, utilizing your keen eye for aesthetics and current digital trends.
• • **Strategic Collaboration & Campaign Support:**
• • Foster strong collaborative relationships with internal marketing teams and external clients. You will work hand-in-hand with stakeholders to conceptualize and execute cutting-edge content strategies that not only meet but exceed expectations.
• • Ensure that all created content is perfectly aligned with audience engagement goals, brand aesthetics, and the unique voice of each client. Your ability to understand and embody different brand personalities will be key.
• • Actively participate in brainstorming sessions, bringing fresh, innovative ideas and creative approaches to the table. Your contributions will help shape the direction of campaigns and push creative boundaries.
• • You will be a key player in the end-to-end campaign execution process, from initial concept to final deployment, ensuring a cohesive and impactful presence across all chosen social channels.
• • **Performance Tracking & Optimization Mastery:**
• • Leverage advanced analytics tools to diligently track content performance. You will measure key metrics such as engagement rates, reach, click-through rates, and overall content effectiveness.
• • Translate data-driven insights into actionable strategies. Your ability to analyze performance data and identify trends will be crucial for optimizing existing content and refining future strategies to achieve superior results.
• • Prepare and present regular reports on content performance, offering clear, concise recommendations for enhancements and strategic adjustments to maximize client success.
• • You will be empowered to experiment with different content formats and strategies, using performance data as your guide to continuously improve and innovate.
• • **Client & Team Collaboration:**
• • Engage directly in client-facing interactions, confidently presenting content ideas, campaign progress, and performance results during virtual meetings. Your professionalism and clarity will build trust and strengthen client relationships.
• • Demonstrate the ability to work autonomously, effectively managing multiple projects simultaneously while ensuring all deliverables meet the highest client expectations and strict deadlines.
• • Serve as a reliable point of contact for clients regarding content strategy and execution, providing expert advice and responsive support.
• • Contribute to a positive and productive team environment, sharing knowledge and best practices with colleagues to foster collective growth and success.
• • **What Success Looks Like:**
• • Consistently produce high-quality social media content that demonstrably drives audience engagement and directly aligns with client goals and KPIs.
• • Drive the ongoing optimization of content strategies, demonstrating a clear impact through performance data and strategic recommendations.
• • Cultivate strong, collaborative relationships with both internal teams and clients, consistently delivering work on time and to exceptional standards.
• • Receive positive client feedback, highlighting the quality of content, strategic insights, and overall contribution to their brand's success.
• • This role offers an exceptional opportunity to showcase your creativity and design expertise within a fast-paced, collaborative, and globally distributed environment. You will have a direct impact on client campaign success while continuously growing your skills in social media content development, visual storytelling, and performance-driven marketing. We are looking for individuals who are passionate, proactive, and ready to make a significant contribution.