Social Media Coordinator

📋 Description

• • Are you a social media maestro with a passion for fitness, lifestyle, and building vibrant online communities? Scale Army Careers is seeking a dynamic and highly organized Social Media Coordinator to take the reins of our client's organic social media presence. This is a unique opportunity to immerse yourself in the world of a fitness and lifestyle apparel brand deeply rooted in endurance culture and performance-driven training. Our client embodies discipline, consistency, and community, crafting apparel for athletes and active individuals who push their limits. Social media is not just a channel for them; it's the heart of their storytelling, the engine for community building, and the cornerstone of long-term brand loyalty.
• • As the Social Media Coordinator, you will be the primary architect and executor of the brand's organic social media strategy, with a laser focus on Instagram. This role demands a keen creative eye, exceptional organizational prowess, and a strong sense of ownership. You will collaborate closely with talented in-house videographers and the broader internal team, ensuring every piece of content resonates with the brand's identity, amplifies ongoing campaigns, and perfectly complements new product launches. Your mission will be to translate the brand's ethos of discipline and performance into compelling digital narratives that captivate and engage.
• • Key Responsibilities will encompass the full spectrum of social media management:
• • Content Planning & Execution: You will be instrumental in building and meticulously managing a comprehensive monthly (30-day) content calendar. This calendar will be your roadmap, meticulously aligned with overarching brand objectives, strategic campaigns, and exciting product unveilings. Your planning will translate into the creation and scheduling of 3-4 high-impact Instagram feed posts each week, encompassing a variety of formats such as engaging Reels, visually striking static posts, and informative carousels. Beyond these core posts, you will diligently manage Instagram Stories on non-posting days, ensuring a consistent and active daily presence that keeps the audience engaged and informed. A critical aspect of this responsibility is ensuring that all content is not only visually stunning and on-brand but also perfectly aligned with the brand's overarching storytelling strategy, maintaining a cohesive and powerful narrative across all touchpoints.
• • Creative Collaboration & Brand Alignment: This role thrives on collaboration. You will work hand-in-hand with our in-house videographers, proactively suggesting innovative content ideas, exploring diverse formats, and developing compelling themes that align with the brand's aesthetic and messaging. A significant part of your role will involve the artful repurposing of existing video and photo assets, transforming them into highly effective and engaging social media content tailored for maximum impact. Staying ahead of the curve is essential; you'll be expected to remain current on all relevant social media trends, critically assessing how they can be creatively applied in ways that authentically enhance and align with the brand's unique identity. Furthermore, you will be encouraged to proactively contribute original creative ideas that extend beyond predefined instructions, demonstrating initiative and a deep understanding of the brand's potential.
• • Community Engagement & Influencer Outreach: Building and nurturing a loyal community is paramount. You will be the voice of the brand, managing and responding to all Instagram Direct Messages (DMs) and comments with professionalism, timeliness, and unwavering brand alignment. Your engagement will be active and authentic, fostering genuine connections with followers and cultivating an engaged, interactive community. A key growth strategy will involve identifying and proactively reaching out to relevant influencers, creators, and potential partners for organic collaborations, expanding the brand's reach and credibility. Continuous monitoring of engagement metrics and audience feedback will be crucial, providing invaluable insights to inform and refine future content planning and strategic decisions.
• • Ownership & Organization: This position demands a high degree of autonomy and accountability. You will take full ownership of the brand's day-to-day social media execution, demonstrating a commitment to excellence in every task. Exceptional organizational skills are non-negotiable, ensuring seamless management of posting schedules, content planning workflows, and community engagement activities. You will participate in regular, productive check-ins with the internal team, communicating updates, progress, and insights with clarity and conciseness. This role is about driving results and embodying the brand's spirit through meticulous execution and proactive management.
• • What Success Looks Like:
• • A consistently executed, well-structured, and strategically aligned monthly content calendar that drives engagement and achieves brand objectives.
• • Strong, timely, and authentic engagement with the brand's social media community, fostering loyalty and advocacy.
• • The creation and publication of high-quality, on-brand content that effectively reflects the brand's unique voice, energy, and performance-driven ethos.
• • Positive, collaborative, and productive working relationships with internal team members and videographers, contributing to a cohesive creative output.
• • Proactive generation of innovative ideas that demonstrably strengthen the brand's online presence and contribute to its long-term growth and perception.
• • This role offers a remarkable opportunity to play a central and influential role in shaping how a dynamic and growing fitness and lifestyle brand presents itself to the world. You will enjoy the autonomy of full ownership over organic social media, collaborate closely with a passionate and creative internal team, and directly impact community growth, brand perception, and the cultivation of enduring customer loyalty.